This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts.
This course consists of the following units:
Unit 1 – What is Internet Marketing?
Unit 2 – Creating an Internet Marketing Plan
Unit 3 – E-Mail Marketing
Unit 4 – Search Engine Optimisation (SEO)
Unit 5 – Advertising Online
Unit 6 – Social Media Marketing
This course has been accredited under ABC Awards Quality Licence Scheme by Brentwood Open Learning College Limited which has been approved as ABC Awards QLS centre to give formal recognition to courses. At the end of this course successful learners will be awarded a certificate of achievement by ABC Awards. The training courses have been designed specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at Level 3 (using Ofqual's Qualification and Credit Framework (QCF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.
What is ABC Awards?
ABC Awards is a national awarding organisation that has years of experience in developing and awarding high quality vocational qualifications across a wide range of industries. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF) for all ages and abilities post-14.