Diploma in Marketing is a comprehensive programme designed to give students a competitive edge in this exciting field. The programme has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.
You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.
This course consists of following units:
Unit 1 - Introduction to Marketing
Unit 2 - Marketing Environment
Unit 3 - Markets and Market Segmentations
Unit 4 - Consumer Behaviour
Unit 5 - Market Research
Unit 6 - Marketing Planning
Unit 7 - Product Development and Product Lifecycle
Unit 8 -Product Pricing Strategies
Unit 9 - Branding and Packaging
Unit 10 - Channels of Distribution
Unit 11 - Promotion Mix
Unit 12 - Personal Selling and Sales Promotion
Unit 13 - Advertising and Publicity
This course has been accredited under ABC Awards Quality Licence Scheme by Brentwood Open Learning College Limited which has been approved as ABC Awards QLS centre to give formal recognition to courses. At the end of this course successful learners will be awarded a certificate of achievement by ABC Awards. The training courses have been designed specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at Level 4 (using Ofqual's Qualification and Credit Framework (QCF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.
What is ABC Awards?
ABC Awards is a national awarding organisation that has years of experience in developing and awarding high quality vocational qualifications across a wide range of industries. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF) for all ages and abilities post-14.