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Diploma in Marketing
Course Level 4
Study Method Online
Course Duration 260 Hours
Start Date Ongoing
Awarding Body ABC Awards
Pay in Instalment Full Fee £ 560, Deposite £ 104, ( £ 38/month )
  • Full Fee: £ 560
  • Discount: £ 165
  • Pay Today: £ 395
Pay in Full
Get £ 165 Discount Pay Today £ 395
you can pay Staff Training Solutions using payatrader
Pay in Instalment Full Fee £ 560, Deposite £ 104, (£ 38/month)
you can pay Staff Training Solutions using payatrader
Course Overview

Diploma in Marketing is a comprehensive programme designed to give students a competitive edge in this exciting field. The programme has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.

You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.

Course Syllabus

This course consists of following units:

Unit 1 - Introduction to Marketing

Unit 2 - Marketing Environment

Unit 3 - Markets and Market Segmentations

Unit 4 - Consumer Behaviour

Unit 5 - Market Research

Unit 6 - Marketing Planning

Unit 7 - Product Development and Product Lifecycle

Unit 8 -Product Pricing Strategies

Unit 9 - Branding and Packaging

Unit 10 - Channels of Distribution

Unit 11 - Promotion Mix

Unit 12 - Personal Selling and Sales Promotion

Unit 13 - Advertising and Publicity

Accreditation

This course has been accredited under ABC Awards Quality Licence Scheme by Brentwood Open Learning College Limited which has been approved as ABC Awards QLS centre to give formal recognition to courses. At the end of this course successful learners will be awarded a certificate of achievement by ABC Awards. The training courses have been designed specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at Level 4 (using Ofqual's Qualification and Credit Framework (QCF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.

What is ABC Awards?

ABC Awards is a national awarding organisation that has years of experience in developing and awarding high quality vocational qualifications across a wide range of industries. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF) for all ages and abilities post-14.