Certificate in Creating Google AdWords Campaign QLS Level 3

Unit 1 – Understanding AdWords Lingo

This unit introduces key Google AdWords terms and explains how they relate to successful online advertising strategies. Understanding this lingo helps you communicate clearly and make informed campaign decisions.

Unit 2 – Creating an AdWords Strategy

Learn how to plan and structure an effective AdWords campaign by setting clear goals and identifying your target audience. This unit teaches you to align your strategy with your business objectives for better results.

Unit 3 – Creating a PPC Campaign

This unit shows you how to build a Pay-Per-Click campaign from scratch and manage it for optimal performance. You will learn how to choose the right keywords and budget to attract the right customers.

Unit 4 – Designing Your Ads

Discover how to create compelling and high-performing ads that attract clicks and drive traffic. This unit guides you in writing ad copy and choosing visuals that align with your brand and goals.

Unit 5 – Looking at Success

Learn how to measure your campaign’s success using essential metrics and performance reports. This unit helps you evaluate results and make improvements for continued growth.

Completing this course opens the door to various digital marketing roles focused on paid advertising. Graduates can pursue entry-level positions such as PPC Assistant, Google Ads Specialist, Digital Marketing Executive, or Online Advertising Coordinator. The skills gained also support freelance work or managing campaigns for small businesses. With experience, learners can advance to roles like PPC Manager, SEM Specialist, or Digital Campaign Strategist. This certificate also benefits entrepreneurs and business owners who want to manage their own online advertising efforts effectively, driving traffic, increasing conversions, and achieving marketing success.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.