Building Relationships for Success in Sales Course QLS Level 1

Unit 1 – Customer Focused Selling

This unit teaches how to understand customer needs, build trust, and prioritize client relationships for better sales results. Learners explore key influences on buying decisions and discover proven techniques to connect and engage effectively.

Unit 2 – Communication Skills for Relationship Selling

Learners develop essential communication skills including active listening, reading non-verbal cues, and responding to emotions with empathy. This unit also covers networking techniques and professional social interactions that enhance long-term sales relationships.

Completing this course can open doors to a variety of customer-facing and sales-related roles across industries. Learners can pursue careers as Sales Representatives, Account Managers, Customer Relationship Officers, or Business Development Executives. It also supports those in customer service, marketing, and client engagement positions seeking to improve relationship-building skills. Entrepreneurs and small business owners can benefit by learning how to connect better with clients and partners. This course lays a strong foundation for anyone aiming to progress into higher-level sales management or customer experience leadership roles.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.