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Introduction to Customer Relationship Management


Customer Relationship Management Process

It is impossible to place too much emphasis on the importance of developing strong customer relationships. An effective customer relationship management process is what makes the difference between one-off sales and dedicated customers. It is a widely-known fact that holding onto existing customers is more profitable, more cost-effective and much simpler than attracting new business. Nevertheless, the majority of organisations continue to focus primarily on new customers. Strong customer relationship management breeds not only loyalty, but the kind of word-of-mouth marketing that drives business your way naturally.

This exclusive tutorial is suitable for business managers, company owners and anyone working in customer service or PR. Explore the various different faces of customer relationship management, along with a series of key evaluation metrics and privacy issues. Learn how to build and maintain valuable customer relationships by identifying and satisfying the expectations of your target audience.



After the completion of this course learners will be able to:

  • The terms and benefits of CRM on a company’s bottom line
  • Describe how CRM creates value for organizations and customers
  • Consider developmental roles that have the greatest impact on CRM

Programme Content


  • Different Faces of CRM
  • Evaluation Metrics
  • Privacy Issues
  • Requirement Driven Product Selection

Target Audience

  • Customers support staff
  • Any customer care workers pursuing CPD
  • Business owners, managers and supervisors
  • Team leaders and supervisors.
  • Telesales workers and operators
  • Candidates seeking to expand their career opportunities


This is a standalone course and assumes no prior knowledge.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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