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Building Long-Term Customer Relations


Customer Service Relationship Management

Retaining existing customers is more profitable and cost-effective that looking to secure new business. In fact, it is approximately six-times more expensive to attract a new customer than to hold onto a current customer. Nevertheless, the vast majority of businesses continue to focus primarily – sometimes exclusively – on bringing new customers through their doors. The key to building long-term customer relationships lies in proactive customer service relationship management. From that all-important first-impression, every customer should be encouraged and inspired to remain loyal to your brand. Which sounds easier said than done, but is surprisingly achievable with an intelligent approach.

This insightful course has been designed for anyone working in a customer service capacity, along with business owners, managers and staff trainers. Explore the true value and importance of building customer relationships that last, effective strategies for nurturing strong business relationships and the primary goals of customer relationship management (CRM). Learn how customer satisfaction and loyalty are directly linked with the overall performance of the business as a whole.



  • Analyse the importance of having long term relations with customers
  • Outline the Importance of CRM.

Programme Content


  • Incentives and Loyalty Schemes
  • SWOT analysis
  • How to Develop an Ongoing Business Relationship with Customers
  • Building Relationships during a Service Contract
  • Effectiveness of Corporate Activities in Building Long-Term Customer-Care Relationships
  • Customer Relations
  • What is a relationship between a customer and supplier?
  • Repeat Business
  • Satisfaction and Delight, Loyalty
  • Benefits of Customer Retention
  • Customer Satisfaction, Loyalty and Business Performance
  • Do Customers Want Relationships With Companies?
  • The Primary Stages of the CRM Value Chain

Target Audience

  • Customers support staff
  • Any customer care workers pursuing CPD
  • Business owners, managers and supervisors
  • Team leaders and supervisors.
  • Telesales workers and operators
  • Candidates seeking to expand their career opportunities


This is a standalone course and assumes no prior knowledge.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

Get Information


Course Level
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body BOLC
Pay in Instalment Full Fee £ 120, Deposite £ , ( £ 0/month )
Full Fee:    £ 120

Discount:    £ 30

Pay Today:    £ 90

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Pay in Full
Get £ 30 Discount Pay Today £ 90
you can pay Staff Training Solutions using payatrader
Pay in Instalment Full Fee £ 120, Deposite £ , (£ 0/month)
you can pay Staff Training Solutions using payatrader
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