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Who Are Your Customers


Know Your Customer Procedures

It’s often said that in order to provide the best possible service, you need to look at your business from the client’s perspective. After all, they probably see your business in an entirely different light to you personally. The better you understand your customers, the easier it becomes to drive sales in the right direction. Hence, the quality and effectiveness of your ‘Know Your Customers’ procedures - or KYC - can and will make all the difference. By determining what they want and how they expect it to be provided, you essentially have a blueprint for success. Rather than assuming you know customers what they want, it’s better study your target audience to obtain the information you need. If you can see your business from the perspective of your customers, you’ll know exactly how to win them over.

This informative ‘Know Your Customers procedures’ (KYC) tutorial has been designed for business owners, managers and anyone working in customer service at any level. Learn how to define and better-understand your primary target audience, while exploring the client-business relationship and the importance of active listening. Discover what it takes to delight every customer and nurture invaluable brand loyalty.



  • Identify who are your customers
  • Discuss how to meet customers' needs

Programme Content


  • Define the Customer and Client
  • About Relationships
  • To Serve and Delight
  • Listening Skills
  • Active Listening
  • The Mission: To Listen

Target Audience

  • Customers support staff
  • Any customer care workers pursuing CPD
  • Business owners, managers and supervisors
  • Team leaders and supervisors.
  • Telesales workers and operators
  • Candidates seeking to expand their career opportunities


This is a standalone course and assumes no prior knowledge.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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