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Advertising and Marketing


Event Planning and Advertising

The success or otherwise of events at all levels is primarily determined by advertising and marketing.  When you think about it, the best events the world has ever seen would have gone completely unnoticed, were it not for advertising and marketing.  Regardless of the specifics of the strategy adopted, it is always necessary to inform prospective attendees that the event is taking place.  Marketing and advertising give the event planner the opportunity to ‘sell’ the event to its respective target audience.  Along with communicating the essentials – time, place, date etc. – an effective marketing strategy portrays the event as an irresistible product.  Given the highly competitive nature of the events planning industry, marketing and advertising alone often determine which events and organisers succeed.

This introductory ‘Event Planning and Advertising’ tutorial is ideal for newcomers and existing event management personnel alike. Discover what it takes to spread the word and paint a positive picture of any type of event, with this highly-targeted tutorial.  Find out what makes some event marketing strategies more effective than others, along with how to reach out to a specific target audience via multiple channels.



  • Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags

Programme Content


  • Getting the Word Out
  • Take-Away Planning

Target Audience

  • Business owners and managers who organise events
  • Small business owners looking to improve performance
  • Anyone interested in setting up their own business
  • Individual working in hospitality industry and seeking for CPD
  • Events management staff looking to expand knowledge and skills
  • Candidates looking to enhance their CVs
  • Anyone interested in developing knowledge and skills about events management.


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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