Corporate brand-building is an art and the science of developing awareness, constancy, priority and the value for companies to promote the brands which they manage and market. A good corporate branding strategy can give you a significant edge over the competition.
The brand is a promise to those whom you serve – an assurance of consistently doing or present something in a way that the customers expect. A brand represents a corporation, its performance, the reasons behind those performances and the prospective customers of the corporation. The brand is a pledge to your customer and it symbolizes what consumers expect your corporation to deliver.
The unit introduces various elements of creating and implementing a corporate branding strategy. It also describes the useful strategies for developing a slogan for a brand and illustrates the different types of visual identities.
This unit aims to define marketing and marketing process including a look at SWOT analysis and sales cycle. On the completion of this unit, learners will be capable of understanding the marketing plan based on the P’s of marketing and various strategies for selling a product..
After the completion of this course learners will be able to:
This is a standalone course and assumes no prior knowledge.