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Planning a Research Strategy


Steps in Strategic Planning

Research strategies make you learn that where you have to find information, when you necessitate it and how can you determine the accuracy of the particular information to take the significant business decisions.

A company should plan an effective research strategy as it facilitates to recognize the problem and issues which can be occurred in your business, to make good understanding with the needs and requirements of existing customers and to find out the reasons that why the consumers should choose your product and service over competitors.

Sometime the members of an organization would like to know more about their products, programs, services etc and research plans help in finding information which is required in order to make most important decisions about a products, programs, services etc.

Your good research depends on how much you focus to collect more effective and more efficient information and it will save your time and will cost you less.

The unit provides a broad overview of the key steps in strategic planning, the Dewey Decimal System and how to write a draft outline; it also describes the various types of research strategy, the differences between primary and secondary sources and introduces various documentation styles.

On the completion of this unit learners will be equipped to understand the writing basics and the ways of doing research with internet.  



After the completion of this course learners will be able to:

  • Plan a research strategy
  • Identify and use various types of research sources
  • Create preliminary and final outlines
  • Know how to use style guides and be able to identify common styles
  • Document and attribute your work to ensure you don’t plagiarize

Programme Content


  • Research Model
  • Writing a Draft Outline
  • Primary vs. Secondary Sources
  • Understanding the Dewey Decimal System
  • Researching with the Internet
  • Writing Basics
  • Documentation Styles


Target Audience

This is a standalone course and assumes no prior knowledge.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date On going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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