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Product Development and Product Life Cycle


Product Development Life Cycle

The cycle of product development, refinement and retirement is ongoing. No organisation has ever produced a product that’s truly flawless or timeless. Improvements can and should be made on a continuous basis, in order to remain relevant and stay one step ahead of the competition. If your own products aren’t consistently improving and developing over time, those offered by your rivals will. Designing, developing and delivering successful products is all about isolating and capitalising on gaps in the market. Finding something that isn’t already being done, or doing something better. The better your understanding of the product development life cycle, the easier it becomes to both gain an edge and hold onto it.

This advanced tutorial has been designed for business managers, entrepreneurs and anyone involved in product development or marketing. Explore the introduction stage of the product life cycle, the value of product innovation, new product development and generating the kinds of ideas that start extraordinary success stories. Study idea vetting, product development and marketing, strategy development, market testing, common reasons for product failure, the maturity stage and a full breakdown of the product life cycle.



  • Explain the meaning and importance of product innovation
  • Describe the new product development process
  • Explain the concept and stages of product life cycle

Programme Content


  • Value of Product Innovation
  • New Product Development
  • Generating an Idea
  • Idea Vetting
  • Product Development and Marketing Strategy Development
  • Market Testing
  • Reasons for Product Failure
  • Product Life Cycle (PLC)
  • The Maturity Stage

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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