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Crisis Management and Public Relations


Crisis Management in an Organization

Most businesses go through times of crisis. It’s just that some handle crises far better than others. When it comes to PR, it doesn’t take a great deal to see a brand’s once-strong reputation reduced to tatters. Should a PR crisis occur, there are only two viable outcomes. The first being to address the issue, handle the crisis proactively and restore faith in your organisation. The alternative is to overlook the issue and allow your reputation to take a potentially fatal knock. As crises cannot always be avoided, it pays to know how to act when it comes calling. At least, if you’d prefer to avoid an outright PR catastrophe.

Discover the key to successful crisis management in an organisation, with this inspiring tutorial. Explore the various types and origins of common crises, along with how to communicate with the media during times of crisis. Study a series of critical crisis management principles and techniques, along with common mistakes that can do further damage to your PR image. Learn how to take control of crisis management in an organisation at a leadership level.



  • Explore various aspects of crisis management
  • Discuss basic principles of crisis management

Programme Content


  • Crisis Public Relation Management: The Context
  • Crisis Public Relations Management VS Operational Effectiveness
  • Where do Crises come From ?
  • Talking to the Media
  • Key  Principles in Crisis Management

Target Audience

  • Business owners, managers and PR team leaders
  • Individuals looking to enhance their CVs
  • Entrepreneurs planning to start their own business.
  • Marketing, sales and customer service specialists
  • PR, marketing and customer support staff
  • PR professionals looking to maintain their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date On going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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