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Management and Organisation of Public Relations


Managing Public Relations

Managing public relations is complex, challenging and not for the fainthearted. The reason being that PR doesn’t exist in a vacuum. Instead, there are countless internal and external factors that have a strong effect on PR. Unless each is meticulously monitored and managed, the program as a whole becomes ineffective. PR is inter-connected with so many key business activities and concepts. Marketing, advertising, publicity, sales, workplace morale – all directly linked with PR. In turn, PR strategies must be not only broad, but comprehensively flexible and dynamic.  Organizing and managing public relations is no easy task, but nonetheless holds the success of the wider business in its hands.

This professional tutorial has been designed for anyone interested in mastering the art of public relations management. Explore a range of key PR concepts covering internal, external and macro environments alike. Study the key PR tasks at the heart of an effective strategy, where human resource management fits in with PR and what can be expected from the future of PR management.



  • Explore various tasks involved in Public Relations

Programme Content


  • Importance of Context
  • External Environment
  • Macro Environment
  • Internal Environment
  • Location of Public Relations in Organisations
  • Public Relations Tasks
  • Human Resources or Personnel
  • Future of the Public Relations Department

Target Audience

  • Business owners, managers and PR team leaders
  • Individuals looking to enhance their CVs
  • Entrepreneurs planning to start their own business.
  • Marketing, sales and customer service specialists
  • PR, marketing and customer support staff
  • PR professionals looking to maintain their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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