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Media Relations


Public Relations and Media Management 

Public relations and media management is a growing priority for businesses worldwide. Regardless of the size, type or purpose of a PR strategy, strong media relations are of critical importance. These days, everyone knows how the mass media has the power to make, break or blindly ignore any business it chooses. If the media takes a shine to your brand, your success story writes itself. If the media decides to deal you a hammer-blow, it could reduce your business to ashes. Like it or not, you have to play ball with media organisations, or run the risk of catastrophic consequences. It’s not a case of bending over backwards or jumping through hoops – you simply need to know how to build and maintain positive media relations from day-one.

This insightful public relations and media management tutorial has been designed for business owners and anyone involved in PR management at any level. Discover the secret to cultivating strong media relations in corporate communication, along with how opinion writing can affect any PR campaign. Study typical media organisation structures, media classification and essential PR crisis management techniques.



  • Explain is what media relation is and its purpose
  • Explore the structure of a typical media organisation 

Programme Content


  • Media Classification
  • A Typical Media Organization Structure
  • Opinion Writing and Public Relations
  • How to Cultivate the Media
  • Specific Methods for Cultivating the Media
  • Crisis Management

Target Audience

  • Business owners, managers and PR team leaders
  • Individuals looking to enhance their CVs
  • Entrepreneurs planning to start their own business.
  • Marketing, sales and customer service specialists
  • PR, marketing and customer support staff
  • PR professionals looking to maintain their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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