Banner Site Banner

Home / CPD Modules / Public Relations / Introduction to Public Relations

Introduction to Public Relations


Intro to Public Relations

In today’s congested business world, reputation is everything. Above all other considerations, customers rank reputation with the highest level of importance. If your brand’s reputation paints a positive picture, your success story writes itself. But if there’s even slightest hint of negativity, you’re in for a rough ride. So, how can the modern business actively build and manage its reputation? The answer lies is positive public relations. PR is all about making the public think what you want them to think about your business. Whatever your business goals and target audience, success will always begin and end with public opinion.

This insightful ‘Intro to Public Relations’ tutorial offers a comprehensive overview of contemporary public relations management. Explore the nature and scope of public relations, how PR management works for the modern business and the benefits of a strong PR strategy. Study a breakdown of the public relations process, how communication forms the heart of all PR activities and the potential consequences of negative public opinion.



  • Define the term 'Public Relation'
  • Discuss the nature and scope of Public Relations

Programme Content


  • Definitions of Public Relations
  • Nature and Scope of Public Relations
  • Elements in Public Relations
  • Scope of Public Relations Practice
  • Role of Public Relations
  • Public Relations – Publics
  • The Process of Communication
  • The Public Relations Process
  •  Benefits of Public Relations

Target Audience

  • Business owners, managers and PR team leaders
  • Individuals looking to enhance their CVs
  • Entrepreneurs planning to start their own business.
  • Marketing, sales and customer service specialists
  • PR, marketing and customer support staff
  • PR professionals looking to maintain their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

Get Information


Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

Apply Now

Pay in Full
Get £ 96 Discount Pay Today £ 24
you can pay Staff Training Solutions using payatrader
Related Modules

Customer Reviews
Reviews: (0)