Marketing Short Course

The certificate in marketing contains two units:

Module 1: Foundations of Modern Marketing

This module introduces the core principles of marketing and explains how marketing strategies shape organisational success, while also highlighting the evolution of modern marketing practices.

Module 2: Market Research, Segmentation & Consumer Behaviour

Learners explore tools and techniques for conducting market research, gaining insights into segmentation and consumer psychology to make better marketing decisions.

After completing any of our short marketing courses, candidates may decide to further their education with the higher levels of this course or begin a career in marketing with an average starting salary of £43,000 as this course fully equips them with the necessary knowledge and skills.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

What will I learn in the Certificate in Internet Marketing Level 1 course?
This course covers the fundamentals of marketing, including marketing concepts, market environments, and consumer behaviour in the context of online marketing.

Is this course appropriate for beginners in marketing?
Yes, it is ideal for beginners. No prior experience in marketing is required, and the course builds foundational knowledge from scratch.

Are there any exams or assignments required for certification?
No formal exams are required. Learners are assessed through self-paced learning and optional activities within each unit.

How is consumer behaviour covered in this course?
Consumer behaviour is explored in Unit 3, helping learners understand customer preferences, motivations, and how to tailor marketing strategies accordingly.

What kind of certificate will I receive after completing the course?
You will receive a CPD-accredited certificate issued by OHSC, along with a Certificate of Completion from CPD Courses.

What is basic marketing?
Basic marketing involves identifying customer needs and creating strategies to promote and deliver products or services that fulfil those needs.

What are the 7 keys of marketing?
The 7 keys of marketing—also known as the 7 Ps—include Product, Price, Place, Promotion, People, Process, and Physical evidence.

What are the 4 rules of marketing?
The 4 basic rules are Product (what you’re selling), Price (what it costs), Place (where it’s sold), and Promotion (how you advertise it).

What is branding in marketing?
Branding is the process of creating a unique identity, image, and voice for a product or company that distinguishes it from competitors in the minds of consumers.

What are the 7 P's of marketing?
The 7 Ps stand for Product, Price, Place, Promotion, People, Process, and Physical evidence—key elements used to strategically market offerings.