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80 Hrs Duration

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Course Overview

Sales Training Online

At Continuing Professional Development, this sales training online course helps learners develop modern selling skills and understand the changing expectations of today’s sales industry. It’s no secret that the sales industry continues to change and evolve rapidly. This is an exciting and dynamic profession, although it is often underrated and misunderstood.

The back-slapping, high-pressure, joke-telling salesperson has disappeared. In his place is a new generation of sales professionals: highly trained and well groomed, with the characteristics of honesty, trustworthiness and competence. This course will help you learn how to be one of those smart sales professionals.

Throughout this programme, learners will explore the principles of smartselling, including building trust, understanding customer needs and developing effective approaches to modern sales conversations. Today’s successful sales professionals rely on knowledge, professionalism and strong relationship-building skills rather than outdated sales techniques.

This online sales course is designed for individuals who want to improve their confidence, develop stronger selling skills and understand how to create value for customers. Whether you are beginning your career in sales or looking to improve your existing abilities, this course provides practical knowledge that can support professional growth.

Modern sales require excellent communication, problem-solving and customer-focused thinking. Learners can also explore our communication skills courses to strengthen their ability to build relationships, understand clients and deliver effective messages in professional environments.

Developing strong sales skills can benefit professionals working across many industries, including business development, marketing and customer service. You can continue expanding your knowledge by exploring our marketing courses and marketing CPD which cover important areas linked to customer engagement, promotion and business success.

This sales courses online programme provides flexible learning for anyone interested in improving their understanding of smart sales approaches. By developing professional selling techniques, learners can improve their ability to connect with customers, present solutions effectively and contribute to business growth.

For individuals focused on improving their future opportunities, our career development resources provide additional guidance to support career growth and ongoing professional learning. You can also discover more CPD online courses from Continuing Professional Development covering a wide range of workplace and industry skills.

Sales professionals today need adaptability, confidence and the ability to understand changing customer expectations. This course supports learners who want to develop practical knowledge and build a stronger foundation in career growth.

Explore more online sales courses and continue developing the skills needed to become a confident, trusted and successful modern sales professional.

Who Should Take This Course

Newcomers looking to start a career in sales with practical and foundational skills
Business owners who want to improve their selling strategies and drive more revenue
Graduates interested in pursuing a career in sales, marketing, or customer service
Sales professionals aiming to sharpen their consultative selling and client acquisition techniques
Anyone looking to boost their communication, customer engagement, and sales performance skills

Course Syllabus

Unit 1: Essential Skills for Smart Selling

This unit introduces key selling techniques like consultative and customer-focused selling that improve client engagement and trust. Learners also explore goal-setting methods, motivation theories, and the full sales cycle to enhance sales performance.

Unit 2: Productivity Techniques for Maximum Selling

Learners discover how to boost sales through up-selling, cross-selling, and value-added strategies that meet customer needs. The unit also covers client acquisition, pricing techniques, and delivering excellent customer service to drive results.

Career Path

Completing the Selling Smarter Course QLS Level 1 opens doors to a wide range of sales and customer-focused careers. Learners can pursue roles such as Sales Associate, Sales Executive, Business Development Representative, or Retail Sales Consultant. The course also benefits professionals aiming for promotion into senior sales positions or team leadership roles. With strong foundations in consultative selling, client engagement, and productivity techniques, learners are well-equipped to work across various sectors including retail, B2B sales, and service industries. This course is also ideal for entrepreneurs looking to boost sales performance and grow their customer base effectively.

Endorsement

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

FAQs

What does smart selling mean?
Smart selling refers to a strategic approach where sales professionals use customer data, relationship-building techniques, and thoughtful planning to sell more effectively and efficiently.

What is intelligent selling?
Intelligent selling is about using insights—such as customer behavior, market trends, and product knowledge—to offer the right solution at the right time, boosting both customer satisfaction and sales.

What are the three types of selling?
The most common types of selling include:

Transactional selling – focused on quick, one-time sales
Consultative selling – emphasizes understanding customer needs
Solution selling – provides tailored products/services to solve problems

How to sell for beginners?
Beginners should start by learning about their product, understanding customer pain points, practicing active listening, setting clear sales goals, and continuously improving their communication and persuasion skills.

What is the best selling strategy?
The best strategy often combines consultative selling with value-based selling—focusing on building trust, solving real problems, and offering meaningful value to the customer.

What will I learn in the Selling Smarter course?
You’ll gain essential selling skills including consultative and customer-focused techniques, productivity methods like up-selling and cross-selling, and the ability to manage the full sales cycle effectively.

Is this course beginner-friendly?
Yes, it’s perfect for individuals new to sales, entrepreneurs, or anyone looking to build a solid foundation in effective and ethical selling strategies.

Are there practical techniques covered in this course?
Absolutely. The course includes hands-on methods such as goal-setting, motivation strategies, pricing techniques, and customer engagement tools to apply directly in real-world sales environments.

Will this course help me improve customer interactions?
Yes, it emphasizes relationship-building through customer-focused selling, helping you engage with clients more authentically and improve long-term loyalty.

Do I get a certificate after completion?
Yes, you’ll receive a CPD-accredited certificate from OHSC and a Certificate of Completion from CPD Courses.com upon successful completion of the course.

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