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Home / CPD Courses / Management / Creating and Managing your Corporate Brand QLS Level 3

Creating and Managing your Corporate Brand QLS Level 3

Course Overview

Brand Management Courses Online

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This course will get you started on the road to creating a perfect brand.

What Will Students Learn?

Define what a brand is and what branding is about
Define various types of brand architecture and brand extension
Identify your brand’s products, its features, and their values
Write a mission, vision, and style statement for a brand
Describe the basics of positioning a brand
Understand the basics of creating a visual identity, including a brand name, slogan, and logo
Help your employees live the brand by empowering them to be ambassadors and creating strong brand touch points
Effectively plan an internal and external brand launch
Monitor and evaluate your brand, and understand how to respond to the results

Course Syllabus

Unit 1

What is branding?

The unit 1 covers the following topics:

What is a Brand?
Characteristics of a Strong Brand
Identifying Your Products and Features
Creating a Mission Statement
Creating a Vision of the Future

Unit 2

Positioning Your Brand

The unit 2 covers the following topics:

Writing a Style Statement
Developing a Brand Name and Slogan
Creating a Visual Identity
Understanding Touch points
Launching Your Brand

Unit 3

Performing a SWOT Analysis

The unit 3 covers the following topics:

Measuring Brand Health with a Balanced Scorecard
Middleton’s Brand Matrix
Interpreting Evaluation Results
Understanding Brand Architecture
Understanding Brand Extension

Career Path

Who Shoud Take This Course

Endorsement

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

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Overview

Course at QLS	Level 3
Duration	200 Hrs
Endorsement Body	Endorsed by Quality Licence Scheme

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Customer Reviews

Reviews: (3)

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23/03/2018

Its very convenient, I have time to go through the materials and make the assessment when I have time next to work. I get feedback always within couple of days.
I get very useful materials, the course is really about the topic, very detailed and connected to reality.

Cser Aliz

Public Relations - Level 1

28/07/2018

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Makota Anna

Diploma in Diet and Nutrition - Level 5

19/02/2020

Easy to approach instruction
Very organised and helpful Tutor at any time.
The way my teacher presented the course information by hitting the main points
Great teacher, who knows the material
I am confident that I firmly understand Nutrition and diet from my teacher's teaching
The improvement of course material related to tests
He gives good notes
The quizzes and online assignments are very helpful for the tests and questions clearly explained.
My teacher follows up with my work and many more my list is endless and its my pleasure.

Atim Grace