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200 Hrs Duration
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Course Overview
Brand Management Courses Online
Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This course will get you started on the road to creating a perfect brand.
Who Shoud Take This Course
· Marketing professionals seeking to deepen their understanding of corporate branding and strategy
· Business owners and entrepreneurs who want to create a strong, recognizable brand for their products or services
· Graduates interested in pursuing careers in brand management, advertising, or corporate communications
· Brand managers and marketing executives aiming to refine their skills in brand positioning and visual identity
· Product managers looking to align their offerings with a compelling mission and vision
· Anyone involved in launching or managing a brand who wants to learn effective evaluation and growth techniques
· Professionals eager to boost their career prospects by mastering brand analysis, architecture, and extension strategies
Course Syllabus
Unit 1: What is Branding?
This unit explains what a brand is and highlights the characteristics of a strong brand while guiding learners to identify their products and features. It also covers creating a clear mission statement and a future vision to shape the brand’s direction.
Unit 2: Positioning Your Brand
In this unit, students learn how to write a style statement, develop a compelling brand name and slogan, and create a visual identity. The module also explores key brand touchpoints and effective strategies for launching a brand successfully.
Unit 3: Performing a SWOT Analysis
This unit teaches how to measure brand health using tools like the balanced scorecard and Middleton’s brand matrix while interpreting evaluation results. Learners will also understand brand architecture and how to manage brand extension for growth opportunities.
Career Path
Completing the Creating and Managing Your Corporate Brand QLS Level 3 course prepares individuals for dynamic roles in marketing, brand management, and corporate communications. Graduates can pursue careers as brand managers, marketing strategists, product managers, or creative directors. This course is ideal for professionals who want to lead brand development, positioning, and growth initiatives within diverse industries. It also benefits entrepreneurs seeking to build strong, recognizable brands that resonate with customers. Understanding brand health, architecture, and extension equips learners to make data-driven decisions, enhancing brand value and market presence. These skills open pathways to senior leadership roles focused on shaping and sustaining successful corporate brands.
Endorsement
At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
FAQs
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