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Communications for Small Business Owners Course

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Communications for Small Business Owners Course

Course Overview

Courses to Improve Communication Skills

Communication between individuals is a two-way street, but communication between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.

What Will Students Learn?

  • Define the essential pieces of communication
  • Customize these essential pieces for your company
  • Identify the processes and plans needed for clear communications
  • Develop, maintain, and evolve effective content for your communications
Course Syllabus

Unit 1

Elements of Communication

The unit 1 covers the following topics:

  • Key Communication Components
  • Business and Marketing Strategy
  • Your Mission, Vision, and Values
  • Resources
  • Public Relations Plan
  • Components of Your Public Relations Plan
  • Elevator Pitch and Executive Summary
  • Delivery Tips

Unit 2

Developing a Communications Plan

The unit 2 covers the following topics:

  • Introduction
  • Selecting Your Communications Destination
  • Choosing a Communications Route
  • Establishing a Communications Vehicle
  • Choosing the Vehicle
  • Setting up Media Guidelines
  • Sample Media Guidelines
  • Defining Inbound and Outbound Marketing
  • The Reasons for Inbound Marketing
  • The Five C’s of a Successful Message

 

 

Unit 3

Communication Strategies

The unit 3 covers the following topics:

  • Setting a Goal for Each Communications Piece
  • Setting the Objective
  • Building Core Strength
  • Key Words and Ideas
  • Thinking MEDIA
  • Sharing Information Through Media Releases
  • Key Pieces of the Media Release
  • Communicating Online
  • Blogging Tips and Tricks
  • Connecting Through Social Media
  • The Importance of Social Media

Unit 4

Content Creation for Effective Communication

The unit 4 covers the following topics:

  • Using Stories to Communicate
  • Polishers and Time Savers
  • Enhancing Your Results
  • Taking Your Communication Pulse
  • Focusing on the Research
  • SWOT Analysis
  • Maintaining Your Message in Crisis
Career Path
Who Shoud Take This Course
Accreditation

This course has been accredited under ABC Awards Quality Licence Scheme by Brentwood Open Learning College Limited which has been approved as ABC Awards QLS centre to give formal recognition to courses. At the end of this course successful learners will be awarded a certificate of achievement by ABC Awards. The training courses have been designed specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at Level 3 (using Ofqual's Qualification and Credit Framework (QCF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.

What is ABC Awards?

ABC Awards is a national awarding organisation that has years of experience in developing and awarding high quality vocational qualifications across a wide range of industries. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF) for all ages and abilities post-14.

Save £276 Today

  • Pay Today: £395£119

Overview

Level Level 3
Duration 200 Hours
Endorsement Body Endorsed By ABC Awards and Certa Awards

BULK DISCOUNTS

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Bulk discounts are available on purchases of 10 or more courses. If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on +44 2071019663 to make an enquiry.

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