Marketing Online Course

The certificate in marketing contains five units:

Unit 1: Marketing-An Introduction   

Marketing is the process through which products and services reach the consumer. The process includes advertising, promoting, selling and delivering products or services. These steps are explained in detail with examples and effective strategies.

Unit 2: Marketing Strategy and Planning

Tactical planning and marketing strategies play a crucial role in the success of any business. This unit enumerates some of the basic marketing strategies and the process of choosing or building a marketing plan that will achieve the company’s goals.

Unit 3: Advertising and Networking

Advertising is a huge and important part of marketing. This unit trains candidates on strategic advertising skills. It defines advertising, states its types, purpose, importance, examples and explains the concept and types of networking.  

Unit 4: The Promotional Mix

The promotional mix is a part of the marketing mix. This unit delves deeper into marketing plan and strategy. It defines the promotional mix, its elements, types, strategies and explains how a marketing team utilizes the promotional mix to reach company goals.

Unit 5: Personal Selling and Sales Promotion

Going deeper into the promotional mix, this unit focuses on personal selling and sales promotion. It defines both and states the notable differences between them. It also gives key sales promotion techniques.     

There is a large number of high-level marketing roles for candidates who complete this course, such as; sales, advertising, market research, public relations and many others with a salary of £43,000 for beginners. Candidates may also choose to gain more knowledge by taking the higher levels of this course.

• Business owners and managers
• Marketers looking for higher qualifications
• Anyone interested in starting a marketing career
• Entrepreneurs

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.