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Certificate in Marketing and Sales QLS Level 2

Course Overview

Marketing Online Course

Marketing involves modifying and advertising or promoting a product in a way that increases the desirability of the product. Marketers are expected to have expert skills in understanding consumers and advertising a product. This marketing online course trains candidates on the important skills that define a marketer and shapes them into experts.

The course content includes the key skills that every marketer must possess. It starts by introducing marketing, its concept and basic terminologies; then it discusses marketing strategy and planning. It continues with advertising and networking, explains the promotional mix along with its types and strategies, and ends by expatiating personal selling and sales promotion

Our Level 2 Online Marketing Course is for diligent candidates interested in pursuing a career in marketing. What’s more, all of our online marketing courses require no previous experience and come with full tutor support and a flexible scheme.

Course Syllabus

The certificate in marketing contains five units:

Unit 1: Marketing-An Introduction   

Marketing is the process through which products and services reach the consumer. The process includes advertising, promoting, selling and delivering products or services. These steps are explained in detail with examples and effective strategies.

Unit 2: Marketing Strategy and Planning

Tactical planning and marketing strategies play a crucial role in the success of any business. This unit enumerates some of the basic marketing strategies and the process of choosing or building a marketing plan that will achieve the company’s goals.

Unit 3: Advertising and Networking

Advertising is a huge and important part of marketing. This unit trains candidates on strategic advertising skills. It defines advertising, states its types, purpose, importance, examples and explains the concept and types of networking.  

Unit 4: The Promotional Mix

The promotional mix is a part of the marketing mix. This unit delves deeper into marketing plan and strategy. It defines the promotional mix, its elements, types, strategies and explains how a marketing team utilizes the promotional mix to reach company goals.

Unit 5: Personal Selling and Sales Promotion

Going deeper into the promotional mix, this unit focuses on personal selling and sales promotion. It defines both and states the notable differences between them. It also gives key sales promotion techniques.     

Career Path

There is a large number of high-level marketing roles for candidates who complete this course, such as; sales, advertising, market research, public relations and many others with a salary of £43,000 for beginners. Candidates may also choose to gain more knowledge by taking the higher levels of this course.

Who Shoud Take This Course
  • Business owners and managers
  • Marketers looking for higher qualifications
  • Anyone interested in starting a marketing career
  • Entrepreneurs

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

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Course at QLS Level 2
Duration 125 Hours
Endorsement Body Endorsed by Quality Licence Scheme

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Customer Reviews
Reviews: (3)
Logistics and Supply Chain Management (Level 4)


Its very convenient, I have time to go through the materials and make the assessment when I have time next to work. I get feedback always within couple of days.
I get very useful materials, the course is really about the topic, very detailed and connected to reality.

Cser Aliz
Public Relations - Level 1


I do like a part dedicated to the practice in your studying material, that prevents from a passive reading of the material and helps to apply a new knowledge right now or at least to try to do it. As well, it's a great technique to memorise new material, because I did remember my answers to your questions in the texts. I've just started my course so maybe later I can provide and share with you more my insights I'll discover. 

Makota Anna
Diploma in Diet and Nutrition - Level 5


  • Easy to approach instruction
  • Very organised and helpful Tutor at any time.
  • The way my teacher presented the course information by hitting the main points
  • Great teacher, who knows the material
  • I am confident that I firmly understand Nutrition and diet from my teacher's teaching
  • The improvement of course material related to tests
  • He gives good notes
  • The quizzes and online assignments are very helpful for the tests and questions clearly explained.
  • My teacher follows up with my work and many more my list is endless and its my pleasure.

Atim Grace