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Marketing Course - Level 1

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Marketing Course - Level 1

Course Overview

Marketing Short Course

A properly trained marketer has the potential to take any business to excellent new heights. Therefore, a marketer or the marketing team is the backbone of an organization. Candidates who are looking to acquire matchless marketing skills to either gain high-level employment or boost their own business should enroll for this course.

This marketing short course is for candidates worldwide with or without a previous understanding of the course. To support all of our marketing short courses, private tutors are provided to assist candidates during the course. The course has a flexible schedule and can easily be adjusted, which takes away the pressure of meeting up with time. This course begins with an introduction to marketing and marketing environment; and ends with the definition, types and importance of consumer behavior.

Course Syllabus

The certificate in marketing contains three units:

Unit 1: Marketing-an Introduction    

Marketing involves selling, delivering and advertising merchandise or services to customers who could either be consumers or other companies. This first unit defines marketing, give examples and explains the concept of marketing.

Unit 2: What is Marketing Environment?

Marketing environment refers to the forces that affect a firm’s productivity either positively or negatively. This unit gives the definition, components and importance of a market environment.

Unit 3: What is Consumer Behaviour in Marketing?

Having a proper understanding of the targeted consumers helps in adjusting marketing efforts to suit consumer behavior. This unit helps candidates in understanding the nature of consumer behavior and how this knowledge can be applied when choosing marketing strategies.

Career Path

After completing any of our short marketing courses, candidates may decide to further their education with the higher levels of this course or begin a career in marketing with an average starting salary of £43,000 as this course fully equips them with the necessary knowledge and skills.

Who Shoud Take This Course
  • Business owners seeking marketing knowledge
  • Graduates looking for high-level employment
  • Marketers looking for a promotion
  • Anyone interested in acquiring marketing skills
  • Anyone interested in marketing roles
Accreditation

At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Certification for Professional Development (CPD) has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 1 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Certification for Professional Development (CPD) to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

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Overview

Level Level 1
Duration 80 Hours
Endorsement Body Endorsed By ABC Awards and Certa Awards

BULK DISCOUNTS

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Bulk discounts are available on purchases of 10 or more courses. If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on +44 2071019663 to make an enquiry.

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