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Home / CPD Courses / Marketing / Building a Brand on Social Media Course QLS Level 1

Building a Brand on Social Media Course QLS Level 1

Course Overview

Social Media Management Online

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

 What Will Students Learn?

  • Define terms related to social media branding
  • Create a strategy for your social media brand
  • Describe various social media platforms and identify what platforms fit your brand
  • Communicate effectively over social media
  • Deal with negative feedback and criticism
  • Create a social media playbook to guide brand ambassadors
  • Evaluate your brand strength and revise your strategy
Course Syllabus

Unit 1

An Introduction to Brand Building through Social Media

The unit 1 covers the following topics:

  • What is Branding?
  • What is Social Media?
  • What is Social Media Branding?
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms

Unit 2

Creating Brand-Focused Messages

The unit 2 covers the following topics:

  • Two-Way Communication
  • Building Customer Trust
  • Developing a Communication Strategy
Career Path
Who Shoud Take This Course
Endorsement

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

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Overview

Course at QLS Level 1
Duration 80 Hrs
Endorsement Body Endorsed by Quality Licence Scheme

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Bulk discounts are available on purchases of 10 or more courses. If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on +44 2071019663 to make an enquiry.

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