Are you interested in Public Relations? Then this is the perfect course for you. Learn how to manage Public professionally!
400 Hours Duration
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Course Overview
PR Diploma
PR or public relations of any contemporary business is unarguably one of its most crucial aspects, determining how well it responds to customers’ demands, quality of product or service delivery and hence its success.
This PR Diploma is an introduction to the concept of public relation. Over the course of eleven modules, it equips candidates with strong foundational skills in required to advance to a higher level or launch an exciting career.
An overview of the basic concept of public Relation marks the beginning of the course. It then proceeds to operations planning and logistics strategy. The last unit of the course critically investigates manufacturing and delivery operations.
This Public Relations Diploma is a practise of maintaining a healthy relationship between organisation and its public/employees/stakholders/investors/partners is called public relations. Public relation activities ensure the correct flow of information between the organisation and its public also called its target audience. Public relations goes a log way in maintaining the school organisation in the eyes of its audience, stake holders, investors and all other who are associated with it.
No previous educational qualification is required to enrol in this course. Also, the course comes with a flexible schedule that allows busy candidates to study at their pace and time and from any location in the world. With the full support and guidance of a tutor, candidates are also able to understand concepts faster.
On completing our PR online courses, candidates are fully prepared to begin a gratifying career on public relation. Candidates who intend to acquire advanced knowledge also have a solid base to build on.
Who Should Take This Course
- Graduates interested in starting a career in Public Relation
- Employers and entrepreneurs should show interest in public relation skills
- Candidates interested in boosting their CV and career prospect
- Existing workers looking to have the refreshingly modern skills should partake in public relation
Course Syllabus
The course consists of the following units. They include:
Module 1: Principles of Public Relations in the Modern World
This module introduces the foundations of PR, exploring its scope, functions, and evolution, while highlighting the role of PR in shaping brand image and public opinion.
Module 2: Strategic Communication & PR Planning
Learners gain insights into designing effective communication strategies and PR plans, focusing on goal-setting, audience targeting, and measurable outcomes.
Module 3: Media Relations, Influencers & AI Tools
This module examines how to build strong relationships with media outlets and influencers, while also using AI-driven tools to enhance communication effectiveness.
Module 4: Digital PR, Social Media & Online Reputation Management
Students explore digital platforms and social media strategies, learning how to manage online reputation and respond to public feedback effectively.
Module 5: Corporate PR, Internal Communications & Employer Branding
This module looks at PR within organisations, covering leadership communication, staff engagement, and employer branding to strengthen internal culture.
Career Path
Candidates are well placed to find entry-level roles in various manufacturing, production, and transportation industries. Entry-level workers go home with an annual salary of £20,000 on an average, which increases as they gain more skills and experience.
Endorsement
At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
FAQs
What is public relations in simple words?
Public relations (PR) is the process of managing communication between an organization and its audience to build a positive image and maintain strong relationships.
What is a PR meaning?
PR stands for Public Relations. It involves strategic communication efforts aimed at influencing public perception and promoting an individual, brand, or organization.
What are the 7 types of PR?
The seven common types of PR include media relations, community relations, corporate communications, crisis management, public affairs, internal communications, and strategic communication.
What does a PR do?
A PR professional creates and shares messages through media and other platforms to shape public perception, manage reputation, and support marketing or corporate goals.
What is the main goal of PR?
The main goal of PR is to create and maintain a positive public image of a person, company, or organization through effective communication strategies.
Who should take this Public Relations course?
This course is ideal for aspiring PR professionals, communication officers, business owners, or anyone interested in improving their brand or organizational image.
Do I need prior experience in communications to enrol?
No prior experience is required. The course is designed to guide learners from foundational concepts to more advanced PR techniques.
Will I learn practical PR writing in this course?
Yes, the course includes instruction on writing press releases, news stories, and other PR materials using professional formats like the Associated Press (AP) style.
Does this course cover digital and media tools used in PR?
Absolutely. You'll explore how to use traditional tools and emerging digital platforms for strategic communication, outreach, and media relations.
What career paths can this course lead to?
Graduates can pursue roles such as Public Relations Officer, Communications Manager, Media Relations Specialist, Brand Strategist, or start their own PR consultancy.
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Recognised CPD Certification
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Completion dates included
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