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Public Relations - Level 2 Course

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Public Relations - Level 2 Course

Course Overview

PR Online Course

PR is the Persuasion Business; trying to get an audience to share, relate, and support your ideas or recognise your organisation. The primary purpose of PR is to maintain a positive outlook of a brand while cementing a strategic relationship with the public, partner, investors, potential customers, employees and other stakeholders who will acquaint the public to the positive image of the brand and this makes the brand seem successful, important, honest and relevant.

This level two PR online course – with four modules – addresses issues organizations face with the public and ways PR solves them. Spearheading the course is an introduction to the concept of public relations, an overview and fundamental issues PR solves. Closely followed is media image creation and media relation modules which focus on how, as a PR person, candidates can implement specific tools to portray the organization's image. The last module further discusses media relation to provide the depth needed in this part of PR.

With the advent of technology, which is also exploited to allow candidates to study from any part of the world at their pace and speed. Canceling out the fears of deadline and having access to the strong support of a personal tutor present till the end of the study to guide and support. On completing this online certificate in public relations, candidates are also awarded a certificate endorsed by ABC awards.

Ultimately, candidates already working in an organisation would have consolidated their previous knowledge of public relations; while new candidates are well-equipped to proceed to higher levels or begin new careers.

Course Syllabus

This online public relations certificate consists of the following four modules:

Unit 1: Public Relations: An Introduction

The first unit provides a broad overview of the concept of public relations with a look at its definition, how it differs from advertising, the key players in the public image of an organisation and the value of the public.

Unit 2: Creating Your Media Image

The course then looks critically first at what a media image is and its benefits, then, how to create a positive media image and drive the opinion of the public toward the love and profit of the organization. The module is well detailed and bound to equip the candidates with lifelong skills.

Unit 3: Communications and Media Relations

Unit 3 looks into the relationship between the organizations PR and other media which can be used to create a successful campaign and the communication between the media and organization.

Unit 4: Crisis Management | Public Affairs

This unit looks at the detailed explanation of what Crisis management is and how PR can mitigate its effect and or use the crisis to portray the organization's image in a positive light by changing the story portrayal through carefully planned public opinion.

Career Path

Due to the versatility of the course, most public relation persons have a wide range of industry to work in. A PR person can earn an entry-level salary of around £25,000, which increases has skills and experience increases too.

Who Shoud Take This Course
  • Business owners who want to good PR for their businesses
  • Candidates seeking a mid-level introduction to public relations
  • Existing workers keen to upgrade their skills and gain promotion
  • Junior managers looking to acquire modern skills of public relations
  • Anyone interested in enhancing their CV and career prospect
Accreditation

At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Certification for Professional Development (CPD) has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Certification for Professional Development (CPD) to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

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Overview

Level Level 2
Duration 125 Hours
Endorsement Body Endorsed By ABC Awards and Certa Awards

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Bulk discounts are available on purchases of 10 or more courses. If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on +44 2071019663 to make an enquiry.

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