PR Online Course

This online public relations certificate consists of the following four modules:

Unit 1: Public Relations: An Introduction

The first unit provides a broad overview of the concept of public relations with a look at its definition, how it differs from advertising, the key players in the public image of an organisation and the value of the public.

Unit 2: Creating Your Media Image

The course then looks critically first at what a media image is and its benefits, then, how to create a positive media image and drive the opinion of the public toward the love and profit of the organization. The module is well detailed and bound to equip the candidates with lifelong skills.

Unit 3: Communications and Media Relations

Unit 3 looks into the relationship between the organizations PR and other media which can be used to create a successful campaign and the communication between the media and organization.

Unit 4: Crisis Management | Public Affairs

This unit looks at the detailed explanation of what Crisis management is and how PR can mitigate its effect and or use the crisis to portray the organization's image in a positive light by changing the story portrayal through carefully planned public opinion.

Due to the versatility of the course, most public relation persons have a wide range of industry to work in. A PR person can earn an entry-level salary of around £25,000, which increases has skills and experience increases too.

• Business owners who want to good PR for their businesses
• Candidates seeking a mid-level introduction to public relations
• Existing workers keen to upgrade their skills and gain promotion
• Junior managers looking to acquire modern skills of public relations
• Anyone interested in enhancing their CV and career prospect

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.