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Certificate in Public Relations

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Certificate in Public Relations

Course Overview

Public Relations Course Distance Learning

Regardless of the industry or sector, every organization, small scale or big, much depend on its reputation for success and survival. An excellent reputation can give an organization an edge over its competitors, even in the face of a competitive market. Public Relations persons help in building and managing such a reputation by facilitating effective communication between the organization and the public.

The certificate in public relations reveals innovative and latest trends in public relations and equips candidates with the skills and techniques needed to excel.

This public relations course for distance learning covers four core strategies of PR, the RACE acronym which details the well-laid steps to achieve success; it furthermore explains in details the tools and procedure such as newspapers, social media, press conference and how they can be used in successful campaigns. The fundamentals of public relations are also going to be discussed to give candidates and robust insight into the PR world

This course requires no prerequisite and is therefore open for everyone to enroll in. Also, candidates can study at their pace without the worries of deadlines from any location in the world. With the full tutor support that comes with the course, candidates can quickly grasp the concepts of the concept of public relations. At the end of the course, candidates are awarded a certificate endorsed by ABC awards.

On completing our online PR courses, established candidates already in the industry are prepared to use their newly acquired knowledge and skills to optimize their organizations’ public relations processes while newcomers may find their skills suitable for various positions in established companies.  

Course Syllabus

Unit 1: Public Relations: An Introduction

An introduction to public relations starts the course; this gives an overview of PR, PR tools & procedures, strategies and three other modules that provide candidates a well-covered knowledge of public relations ranging from theories to application.

Unit 2: PR Tools & Procedures

The second unit of the course focuses on influencing positive attitudes and reception towards a business; candidates get familiar with PR tools and activities that can be used to drive an audience’s positive attitude to business into sales or patronage. This course also explains how to take control of these cost-effective PR tools and use them to gain a solid business reputation.

Unit 3: Fundamentals of Public Relations

Public Relations involve the establishment of a relationship between two groups (organization and public) in a bid to reach a level of mutual understanding and goodwill. As such candidates will after taking this course to be able to analyze the public perception and attitude; and use this as the basis of dealings.

 Unit 4: Strategic Communications Planning for Public Relations

Unit 4 emphasizes the importance of high-level strategic plan as being an essential component of any public relation service; this is a PR management tool used for organizing all PR deliverables to attain ambiguity-free projections of desirable future results.

Unit 5: Corporate Public Relations

In this unit focus is shifted to corporate public relations which is the department responsible for the smooth communication between companies and their stakeholders, with a variety of task, Corporate public Relations tend to be fast-paced, and PR practitioner have to be able to adapt to changing priorities quickly.

Unit 6: Production of PR Material

The sixth unit discusses how the nature and quantity of material differ from program to program. The most important thing is the consistency with which brand message is sent, the clearer the message, the higher the influence and effect on the intended audience.

Unit 7: Communications and Media Relations

The final module is where candidates learn the use of media in disseminating information about the organization to the public in a bid to positively promote the image of the organization. The goal has candidates be able to maximize positive coverage in the mass media while avoiding directing paying directly through advertising.

Career Path

On completing our public relations courses for distance learning candidates can take up a position in any organization’s PR team. Candidates may be able to find work as a media advisor, task manager, or public relation officer in any PR agency or organization. The annual salary ranges from £25,000 to £71,000.

Who Shoud Take This Course
  • Mid-level public relation worker keen to move up the management ladder
  • Newcomers who are pursuing entry-level roles
  • Candidates who are eager to enhance their CV and employability skills
  • Graduates interested in a career change
  • Anyone interested in acquiring the skills and techniques of public relations
Accreditation

At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Certification for Professional Development (CPD) has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Certification for Professional Development (CPD) to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

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Overview

Level Level 3
Duration 200 Hours
Endorsement Body Endorsed By ABC Awards and Certa Awards

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