Crisis in Tourism

The very nature of the travel and tourism industry makes it susceptible to a variety of threats and challenges. The greater the number of service providers working together to create a travel product, the higher the likelihood of something going wrong along the way. And when a crisis in tourism occurs, customers expect managers and representatives to address the issues as quickly as possible. From flight cancellations to natural disasters to terrorism and so on, customers expect their services providers to assist with any and every crisis imaginable. It’s the classic case of hoping for the best, but always planning for the worst – thus being prepared for any eventuality.  Precisely where strategic crisis management in tourism shows its true value.

This advanced tutorial has been designed for anyone pursuing a travel and tourism career at a management or business-ownership level. Find out what’s expected of tour managers before, during and after a crisis in tourism, along with the types of crises that may be encountered and the expectations of customers. Learn how to begin restoring tourist confidence, in both the tour operator and the destination, in the wake of a more serious crisis or incident.