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Managing Public Awareness Programmes


Need for Public Awareness

How you ever wondered why it is that some destinations and resorts attract greater number of tourists than others? Why just a handful of holiday hot-spots account for the largest percentage of tourist arrivals annually? The answer – it all comes down to a combination of marketing of public awareness. We’re naturally drawn to certain resorts and destinations over others, for the simple reason that we’re aware of them. The greater the public awareness of a resort, the greater the number of tourists it attracts. But what’s interesting is that in most instances, high-level public awareness isn’t something that happens by chance. Instead, it’s all surprisingly well orchestrated.

Discover what it is that makes specific resorts and locations the world’s most popular, with the help of this insightful tutorial. Explore the consistent need for public awareness in the travel and tourism sector, along with the concept of inbound tourism and local community involvement. Study the creation and use of press releases, hosting press conferences, advertising and generally working closely with the media to boost the image of a destination.



  • Explore the Role of Public Awareness in Travel & Tourism
  • Analyze the Features of Inbound Tourism
  • Identify the Role of a Local Community Tourism Action Group

Programme Content


  • The Role of Public Awareness
  • What  is There Positive  to Say  about Inbound Tourism?
  • Local Community Involvement
  • The Role  of a  Local Community Tourism Action Group
  • The Relations with the Press
  • Press Releases and Press Conferences
  • Advertising
  • Tourist Newspapers
  • Television and Radio

Target Audience

  • Business managers looking to improve performance
  • Confident , self motivated and passionate candidates
  • Individuals looking to enhance their CVs
  • Managers, supervisors and team leaders
  • Small business owners and entrepreneurs
  • Anyone interested to develop knowledge for better career prospects


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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