Home / CPD Modules / Travel and Tourism / Managing Public Awareness Programmes
How you ever wondered why it is that some destinations and resorts attract greater number of tourists than others? Why just a handful of holiday hot-spots account for the largest percentage of tourist arrivals annually? The answer – it all comes down to a combination of marketing of public awareness. We’re naturally drawn to certain resorts and destinations over others, for the simple reason that we’re aware of them. The greater the public awareness of a resort, the greater the number of tourists it attracts. But what’s interesting is that in most instances, high-level public awareness isn’t something that happens by chance. Instead, it’s all surprisingly well orchestrated.
Discover what it is that makes specific resorts and locations the world’s most popular, with the help of this insightful tutorial. Explore the consistent need for public awareness in the travel and tourism sector, along with the concept of inbound tourism and local community involvement. Study the creation and use of press releases, hosting press conferences, advertising and generally working closely with the media to boost the image of a destination..
No prior knowledge is required to take this unit.
|Course at QLS|
|Course Duration||10 Hours|
|Start Date||on going|