This Event Management Level 7 programme takes place over a series of 18 modules, as outlined below:
Module 1 - Event Planning: An Introduction
The course begins with a broad introduction to the event planning sector, in which candidates consider some of the main reasons for staging events and the primary responsibilities of the event planner. Meal planning for successful events is also touched upon, along with the procurement of AV equipment and other essential supplies.
Module 2 - Different Types of Event
A detailed look at the various different types of events follows in the second module, which examines the differences between corporate events and mainstream events. Candidates also learn how to evaluate the appropriateness of venues for specific types of events, alongside general tips and guidelines for hosting safe and successful events.
Module 3 - Effective Planning and Scheduling
Learners then consider the extent to which effective planning and scheduling play a pivotal role in the success of every event. An introduction to the concept of work breakdown structure is also provided, along with an overview of the estimation process, the importance of strategically aligning resources for an event planning project and more.
Module 4 - Event Planning Process
A more detailed breakdown of the event planning process follows in the fourth module, outlining the initial phases in organising and event. Key topics covered include theming the program, environmental scanning, site desig considerations, the brainstorming process, safety management and health and safety requirements.
Module 5 - Event Planning Steps
The importance of prioritising health and safety when planning an event is discussed in the fifth module, in which candidates learn how to obtain the necessary health and safety permits for different types of events. The provision of first aid and medical services is also covered, along with the basics of event promoting and ticketing.
Module 6 - Event Management Planning
Several major factors to consider when creating a site plan are presented and discussed in Module Six, alongside the principles of effective site/venue layout and design. Learners are also presented with a checklist for selecting and managing performers for events, along with guidelines for effectively negotiating with performers.
Module 7 - Contingency Planning
Planning for every possible eventuality as any event manager is then explored, in which learners consider the functions and objectives of event risk management. A step by step guide to performing an event risk assessment is also provided, along with the potential consequences of poor contingency planning and how to deal with crisis situations.
Module 8 - The Role of Customer Service in Marketing
Customer service as a key selling point is examined in Module Eight, which discusses how quality customer service can be a powerful marketing tool in its own right. Candidates are provided with a breakdown of the event marketing process and its stages, along with an overview of the event marketing mix and the importance of inclusive planning.
Module 9 - Techniques for Maximum Sales
Helpful tools, tips and techniques for maximising the value of every sale are a detailed and discussed in Module Nine. Productivity techniques for maximum selling as an event planner/manager are examined, along with essential skills for smart selling and how to become a more confident personal seller.
Module 10 - The Importance of Body Language in Sales
The role of non-verbal communication in a sales and marketing setting is then discussed, in which candidates learn how to both use and interpret body language to their advantage. Nonverbal cues including facial expressions and gestures are analysed, along with voice characteristics and how body language plays a role in relationship development.
Module 11 - Dealing with Difficult People
The inevitability of encountering difficult people and challenging situations in event management is discussed in Module 11. Candidates consider the role of communication in conflict resolution, along with the different stages of conflict and the various different types of conflict. Tips for staying cool in times of crisis are also provided.
Module 12 - Evaluating Events
Course content than covers the criticality of continuously and objectively evaluating event quality and effectiveness. The functions and objectives of monitoring and evaluation are discussed, along with the different types of event surveys, how to conduct event surveys and how to work with the data gathered from attendees, vendors and contractors.
Module 13 - Creative Thinking and Innovation
Creativity and innovation as major drivers in the event management industry are brought into discussion in Module 13. The true value of creativity and innovation is investigated, along with individual and group techniques for creativity, how to encourage creativity in a team and more.
Module 14 - Building Better Teams
The concept of the high performing team is presented and discussed in Module 14, in which learners consider the benefits of building and maintaining outstanding teams. Course content covers defining, evaluating and managing teams, an examination of each of the key stages of team development and the potential consequences of poor team performance.
Module 15 - Communication Strategies
A detailed analysis of the importance of effective communication followers in Module 15, which breaks down the process of developing and implementing a communication strategy. Candidates consider the differences between internal and external customer communications – both of which must be of the highest quality standard.
Module 16 - Time Management
Managing time more effectively and strategic task prioritisation are the core topics discussed in Module 16. Helpful guidelines for putting an end to procrastination are provided, along with how setting up a routine can improve time management and how to establish meaningful goals using the ‘SPIRIT’ model.
Module 17 - Stress Management
The benefits of taking a rational and proactive approach to stress management are then discussed, along with the importance of reacting to stress in an appropriate and professional manner. Candidates learn how developing a more detailed understanding of stress and its causes can hold the key to more confident and effective stress management.
Module 18 - Starting and Running the Business
In the final module, learners are presented with a crash-course introduction to the art of launching and running a successful business. The importance of creating a viable business plan is discussed, alongside a breakdown of each of the primary stages of business establishment - from initial visualisation through to launch.
