The certificate in marketing contains six units:

Unit 1: Marketing-An Introduction   

Marketing includes understanding people, promoting and selling a product. To start, this unit defines marketing and explains the idea behind it. It also gives a detailed explanation of the process of successful and productive marketing.

Unit 2: What is Marketing Environment?

Marketing environment includes the internal and external factors affecting the company’s ability to create lasting relationships with its customers. This unit states these factors and explains the process and effective strategies for building customer relationship and gives the importance of a favorable market environment.

Unit 3: Markets and Markets Divisions

A market is a system in which people or companies engage in exchange. The second unit of this course describes a market and its types and examples. It also discusses the meaning and significance of market divisions.

Unit 4: What is Consumer Behaviour in Marketing?

There are several types of consumer behavior, this unit states and defines each of them. It explains the correlation between consumer behavior and marketing, the influencing factors and importance of understanding consumer behavior.

Unit 5: Marketing Strategy and Planning

The success or failure of any business depends on the marketing plan. This unit explains the difference between marketing plan and strategy, lists the basic marketing strategies, and gives the important steps to note when building a marketing plan.

Unit 6: The Promotional Mix

The promotional mix includes sales promotion, public relations, and advertising. This unit trains candidates on these important skills and helps them understand the meaning, types, elements, importance and significance of the promotional mix in marketing.

Completing this course qualifies candidates for marketing roles in any organization. Candidates will be presented with a certificate of completion which would come in handy in the search for a job. The average starting salary for marketing roles begins with £43,000 and increases as experience increases.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.