Marketing Certificate Online Programs

The certificate in marketing contains six units:

Unit 1: Marketing-An Introduction   

Marketing includes understanding people, promoting and selling a product. To start, this unit defines marketing and explains the idea behind it. It also gives a detailed explanation of the process of successful and productive marketing.

Unit 2: What is Marketing Environment?

Marketing environment includes the internal and external factors affecting the company’s ability to create lasting relationships with its customers. This unit states these factors and explains the process and effective strategies for building customer relationship and gives the importance of a favorable market environment.

Unit 3: Markets and Markets Divisions

A market is a system in which people or companies engage in exchange. The second unit of this course describes a market and its types and examples. It also discusses the meaning and significance of market divisions.

Unit 4: What is Consumer Behaviour in Marketing?

There are several types of consumer behavior, this unit states and defines each of them. It explains the correlation between consumer behavior and marketing, the influencing factors and importance of understanding consumer behavior.

Unit 5: Marketing Strategy and Planning

The success or failure of any business depends on the marketing plan. This unit explains the difference between marketing plan and strategy, lists the basic marketing strategies, and gives the important steps to note when building a marketing plan.

Unit 6: The Promotional Mix

The promotional mix includes sales promotion, public relations, and advertising. This unit trains candidates on these important skills and helps them understand the meaning, types, elements, importance and significance of the promotional mix in marketing.

Completing this course qualifies candidates for marketing roles in any organization. Candidates will be presented with a certificate of completion which would come in handy in the search for a job. The average starting salary for marketing roles begins with £43,000 and increases as experience increases.

• Anyone interested in marketing roles
• Everyone looking to gain a professional qualification
• Graduates looking for a CV boost
• Business owners seeking marketing skills
• Entrepreneurs

At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Certification for Professional Development (CPD) has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Certification for Professional Development (CPD) to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.