Marketing Certificate Online Programs

The certificate in marketing contains four units:

Module 1: Foundations of Modern Marketing

This module introduces the core principles of marketing and explains how marketing strategies shape organisational success, while also highlighting the evolution of modern marketing practices.

Module 2: Market Research, Segmentation & Consumer Behaviour

Learners explore tools and techniques for conducting market research, gaining insights into segmentation and consumer psychology to make better marketing decisions.

Module 3: Marketing Strategy & Planning

This module covers the essentials of strategic marketing planning, teaching students how to design, implement, and evaluate long-term marketing strategies.

Module 4: Product, Pricing & Brand Management

Students learn how to develop and manage products, set effective pricing strategies, and build strong brands that resonate with customers.

Completing this course qualifies candidates for marketing roles in any organization. Candidates will be presented with a certificate of completion which would come in handy in the search for a job. The average starting salary for marketing roles begins with £43,000 and increases as experience increases.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Is the Certificate in Marketing QLS Level 3 suitable for beginners?
Yes, this course is designed for individuals with little or no prior marketing knowledge. It introduces essential concepts and builds a strong foundational understanding.

Does the course include practical marketing techniques?
Yes, the course blends theory with practical elements, including planning, strategy, consumer behavior analysis, and promotion, to ensure real-world application.

Can I study this marketing course online at my own pace?
Yes, the course is entirely online and self-paced, allowing learners to study at times that suit their personal or professional schedules.

What kind of certificate will I receive after completing the course?
You will receive a CPD-accredited certificate issued by OHSC, along with a Certificate of Completion from CPD Courses.

Will this course cover digital marketing topics?
While the main focus is on core marketing principles, elements like advertising and promotional mix provide a solid base that can support digital marketing learning later on.

What are the 5 principles of marketing?
The five principles often referred to are product, price, place, promotion, and people—commonly known as the extended marketing mix or 5Ps.

What is the full form of marketing?
Marketing doesn’t have a formal acronymic full form, but it generally stands for activities that involve identifying, anticipating, and satisfying customer needs profitably.

What is a marketing budget?
A marketing budget is a financial plan allocated to promotional activities such as advertising, content creation, public relations, and digital campaigns.

What is advertising?
Advertising is a marketing communication strategy aimed at promoting or selling products or services through various media channels to influence consumer behavior.

What defines a brand?
A brand is defined by the perception people have of a company, product, or service. It includes elements like name, logo, tone, visual identity, and customer experience.