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Customer Relationship Management QLS Level 2

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Customer Relationship Management QLS Level 2

Course Overview

CRM Training

As with many significant undertakings, undergoing a CRM review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This course sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.

 What Will Students Learn?

  • The terms and benefits of CRM on a company’s bottom line

  • Analyze the different components of a CRM plan

  • Develop a checklist for readiness and success in CRM

  • Describe how CRM creates value for organizations and customers

  • Consider developmental roles that have the greatest impact on CRM

Course Syllabus

Unit 1

Introduction to Customer Relationship Management

The unit 1 covers the following topics:

  • Different Faces of CRM
  • Evaluation Metrics
  • Privacy Issues
  • Requirement Driven Product Selection

Unit 2

Development of Customer Relationship Management Plan

The unit 2 covers the following topics:

  • Strategies for Customer Retention
  • Customer Scenarios
  • Selling CRM
  • Homegrown vs. Application Service Provider
  • The Development Team
  • Customer Life Cycles
  • Evaluating and Reviewing CRM

 

Career Path
Who Shoud Take This Course
Endorsement

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

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Overview

Course at QLS Level 2
Duration 125 Hrs
Endorsement Body Endorsed by Quality Licence Scheme

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Bulk discounts are available on purchases of 10 or more courses. If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on +44 2071019663 to make an enquiry.

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