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Customer Relationship Management Course

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Customer Relationship Management Course

Course Overview

CRM Training

As with many significant undertakings, undergoing a CRM review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This course sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.

 What Will Students Learn?

  • The terms and benefits of CRM on a company’s bottom line

  • Analyze the different components of a CRM plan

  • Develop a checklist for readiness and success in CRM

  • Describe how CRM creates value for organizations and customers

  • Consider developmental roles that have the greatest impact on CRM

Course Syllabus

Unit 1

Introduction to Customer Relationship Management

The unit 1 covers the following topics:

  • Different Faces of CRM
  • Evaluation Metrics
  • Privacy Issues
  • Requirement Driven Product Selection

Unit 2

Development of Customer Relationship Management Plan

The unit 2 covers the following topics:

  • Strategies for Customer Retention
  • Customer Scenarios
  • Selling CRM
  • Homegrown vs. Application Service Provider
  • The Development Team
  • Customer Life Cycles
  • Evaluating and Reviewing CRM

 

Career Path
Who Shoud Take This Course
Accreditation

This course has been accredited under ABC Awards Quality Licence Scheme by Brentwood Open Learning College Limited which has been approved as ABC Awards QLS centre to give formal recognition to courses. At the end of this course successful learners will be awarded a certificate of achievement by ABC Awards. The training courses have been designed specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at Level 2 (using Ofqual's Qualification and Credit Framework (QCF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.

What is ABC Awards?

ABC Awards is a national awarding organisation that has years of experience in developing and awarding high quality vocational qualifications across a wide range of industries. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF) for all ages and abilities post-14.

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Overview

Level Level 2
Duration 125 Hrs
Endorsement Body Endorsed By ABC Awards and Certa Awards

BULK DISCOUNTS

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Bulk discounts are available on purchases of 10 or more courses. If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on +44 2071019663 to make an enquiry.

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