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Customer Relationship Management QLS Level 2

Course Overview

CRM Training

As with many significant undertakings, undergoing a CRM review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This course sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.

 What Will Students Learn?

  • The terms and benefits of CRM on a company’s bottom line

  • Analyze the different components of a CRM plan

  • Develop a checklist for readiness and success in CRM

  • Describe how CRM creates value for organizations and customers

  • Consider developmental roles that have the greatest impact on CRM

Course Syllabus

Unit 1

Introduction to Customer Relationship Management

The unit 1 covers the following topics:

  • Different Faces of CRM
  • Evaluation Metrics
  • Privacy Issues
  • Requirement Driven Product Selection

Unit 2

Development of Customer Relationship Management Plan

The unit 2 covers the following topics:

  • Strategies for Customer Retention
  • Customer Scenarios
  • Selling CRM
  • Homegrown vs. Application Service Provider
  • The Development Team
  • Customer Life Cycles
  • Evaluating and Reviewing CRM

 

Career Path
Who Shoud Take This Course
Endorsement

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

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Overview

Course at QLS Level 2
Duration 125 Hrs
Endorsement Body Endorsed by Quality Licence Scheme

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Customer Reviews
Reviews: (3)
Logistics and Supply Chain Management (Level 4)

23/03/2018

Its very convenient, I have time to go through the materials and make the assessment when I have time next to work. I get feedback always within couple of days.
I get very useful materials, the course is really about the topic, very detailed and connected to reality.

Cser Aliz
Public Relations - Level 1

28/07/2018

I do like a part dedicated to the practice in your studying material, that prevents from a passive reading of the material and helps to apply a new knowledge right now or at least to try to do it. As well, it's a great technique to memorise new material, because I did remember my answers to your questions in the texts. I've just started my course so maybe later I can provide and share with you more my insights I'll discover. 

Makota Anna
Diploma in Diet and Nutrition - Level 5

19/02/2020

  • Easy to approach instruction
  • Very organised and helpful Tutor at any time.
  • The way my teacher presented the course information by hitting the main points
  • Great teacher, who knows the material
  • I am confident that I firmly understand Nutrition and diet from my teacher's teaching
  • The improvement of course material related to tests
  • He gives good notes
  • The quizzes and online assignments are very helpful for the tests and questions clearly explained.
  • My teacher follows up with my work and many more my list is endless and its my pleasure.

Atim Grace