Level 6 Diploma in Professional Marketing

This advanced marketing diploma is delivered over a course of 07 in-depth modules, as outlined below:

Module 1: Foundations of Modern Marketing

This module introduces the core principles of marketing and explains how marketing strategies shape organisational success, while also highlighting the evolution of modern marketing practices.

Module 2: Market Research, Segmentation & Consumer Behaviour

Learners explore tools and techniques for conducting market research, gaining insights into segmentation and consumer psychology to make better marketing decisions.

Module 3: Marketing Strategy & Planning

This module covers the essentials of strategic marketing planning, teaching students how to design, implement, and evaluate long-term marketing strategies.

Module 4: Product, Pricing & Brand Management

Students learn how to develop and manage products, set effective pricing strategies, and build strong brands that resonate with customers.

Module 5: Integrated Marketing Communications (IMC)

This section explores how advertising, PR, promotions, and digital channels work together to deliver a consistent brand message and strengthen customer relationships.

Module 6: Digital Marketing & eCommerce Essentials

Learners study digital tools, SEO, email marketing, and eCommerce techniques that help businesses grow and thrive in the online marketplace.

Module 7: Social Media & Influencer Marketing

This module examines the power of social media platforms and influencer collaborations in shaping consumer choices and building brand visibility.

Whether new to marketing or ready to take an existing career a step further, this Level 6 Diploma in Professional Marketing could make all the difference.  Typical job titles in the field of market and advertising include Marketing Analyst, Marketing Manager, Promotions Manager, Sales Lead, Social Media Specialist, Digital Marketing Consultant, Brand Strategist, Brand Marketing Specialist and many more besides. All with near-limitless earnings potential for qualified and capable candidates with plenty of practical experience.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

1. What are the four eras of marketing?
The four eras of marketing are the Production Era, Sales Era, Marketing Era, and Relationship Era—each reflecting a shift in how companies view customers and the market.

2. What is value-based marketing?
Value-based marketing focuses on delivering high value to customers by aligning products or services with their needs and expectations, building long-term relationships rather than short-term sales.

3. What is grid in marketing?
A marketing grid is a strategic tool that helps businesses identify and evaluate different combinations of products and markets, such as in the Ansoff Matrix (market penetration, market development, product development, diversification).

4. What is brand repetition?
Brand repetition refers to the consistent presentation of brand elements (such as logo, slogan, and design) across all marketing channels to improve brand recall and recognition.

5. What are marketing ethics?
Marketing ethics involve applying ethical principles to marketing decisions, ensuring honesty, fairness, and responsibility in advertising, customer communication, pricing, and data usage.

6. Does this course include practical case studies or examples?
Yes, the course features real-world examples and scenarios to help learners understand marketing principles in action and apply them effectively.

7. Is this diploma suitable for people new to the field of marketing?
Absolutely. This course is designed for beginners and professionals alike, with step-by-step modules that start from the basics and progress to advanced topics.

8. Will I learn about digital marketing in this course?
Yes, modules on Pay Per Click (PPC), social media branding, and SEO provide comprehensive coverage of digital marketing strategies and tools.

9. Can I access this course from anywhere in the world?
Yes, this is a fully online course. Learners from any location with internet access can enrol and complete the course at their own pace.

10. Are assessments or quizzes included in the course?
Yes, periodic assessments are included to reinforce learning outcomes and test your understanding of each module.