Event Planning and Advertising

The success or otherwise of events at all levels is primarily determined by advertising and marketing.  When you think about it, the best events the world has ever seen would have gone completely unnoticed, were it not for advertising and marketing.  Regardless of the specifics of the strategy adopted, it is always necessary to inform prospective attendees that the event is taking place.  Marketing and advertising give the event planner the opportunity to ‘sell’ the event to its respective target audience.  Along with communicating the essentials – time, place, date etc. – an effective marketing strategy portrays the event as an irresistible product.  Given the highly competitive nature of the events planning industry, marketing and advertising alone often determine which events and organisers succeed.

This introductory ‘Event Planning and Advertising’ tutorial is ideal for newcomers and existing event management personnel alike. Discover what it takes to spread the word and paint a positive picture of any type of event, with this highly-targeted tutorial.  Find out what makes some event marketing strategies more effective than others, along with how to reach out to a specific target audience via multiple channels.