Event Promotion Strategies

Planning and implementing extraordinary events isn’t enough to succeed as an event planner.  Regardless of how outstanding any event may be, it is still redundant if nobody knows it is happening. But even when awareness of an event is high, it still needs to be portrayed positively enough to influence and attract attendees.  The image and appeal of the events and those organising them will often make or break any event at any level.  Which is precisely why marketing and customer services cannot be overlooked as a side issue or afterthought.  The practical side of planning and executing quality events is one thing – it is nonetheless redundant without effective marketing, quality customer service and an impactful event promotion strategy.

This targeted tutorial is ideally-suited to anyone looking to become a capable and confident event planner.  Study a breakdown of a professional event marketing strategy, along with the preparation of key supporting documentation and how event marketing can be improved.  Explore public information and communication, the customer service skills required to work as an event coordinator, the functions of event promotion strategies, dealing with difficult customers and situations, making emergency public announcements and inclusive planning for attendees with disabilities.