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Marketing in Travel & Tourism


Overview

Marketing in Tourism Industry

When you think about it, hundreds of travel and tourism businesses offer the same products at the same prices. So why is it that some tower over others, in terms of their performance and success? The answer - impactful marketing in the tourism industry can make all the difference. The more powerful and effective your marketing campaign, the more business you attract. After which, it’s simply a case of ensuring the tourism products you offer really are up to standard. Gaining an edge in the travel industry means ensuring your target audience finds you, trusts you and continues to work with you long-term.

This exclusive tutorial has been designed for current and prospective travel & tourism workers alike. Explore a breakdown of the effective marketing strategy, along with the role and importance of market research, promotional activities and advertising. Learn how to work with printed and digital materials, how travel writers influence the industry as a whole, the primary objectives of marketing in the tourism industry and the value of travel exhibitions and trade shows.

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Objectives

  • Discuss the Marketing Strategies in Travel and Tourism
  • Analyse the importance of market research in Tourism

Programme Content

Topics:

  • A Marketing Strategy
  • The GTA’s Marketing Role
  • Market Research
  • Promotional Activities
  • Advertising
  • Printed and Audiovisual Material
  • Collateral Material
  • Travel Agents’ Manual
  • Travel Writers
  • Travel and Agency Familiarisation Trips
  • Travel Trade Shows and Exhibitions
  • Marketing Objective and Results

Target Audience

  • Business managers looking to improve performance
  • Confident , self motivated and passionate candidates
  • Individuals looking to enhance their CVs
  • Managers, supervisors and team leaders
  • Small business owners and entrepreneurs
  • Anyone interested to develop knowledge for better career prospects

Prerequisites

No prior knowledge is required to take this unit.

Overview

  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Related

Course Level
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Pay in Instalment Full Fee £ 120, Deposite £ , ( £ 0/month )
Full Fee:    £ 120

Discount:    £ 30

Pay Today:    £ 90


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Get £ 30 Discount Pay Today £ 90
you can pay Staff Training Solutions using payatrader
Pay in Instalment Full Fee £ 120, Deposite £ , (£ 0/month)
you can pay Staff Training Solutions using payatrader
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