This endorsed Diploma in Event Management (Level 6) is delivered over a series of 14 engaging modules, as outlined in brief below:
Module 1 - An Introduction to Events
A detailed introduction to the event management profession is provided in the first module, in which candidates also consider the functions and importance of the events sector as a whole. Some of the main reasons for staging events are discussed, along with the roles and responsibilities of event planning personnel, the corporate market in events management and more.
Module 2 - Types of Events
Course content then takes a closer look at several different types of events, along with their unique requirements and reasons for staging them. Various different types of social, public, private and corporate events are examined, along with key venue assessment considerations, planning meals for events and how to organise essential equipment.
Module 3 - Effective Planning and Scheduling
The concept of the work breakdown structure is discussed in the third module, in which candidates learn importance of an effective and efficient work breakdown structure. The value of effective project planning at all stages of the event management process is also discussed, along with estimation processes and aligning resources for a project.
Module 4 – The Event Planning Process
Several major factors to consider during the initial stages of planning an event are then detailed and discussed. Key topics covered in the fourth module include environmental scanning, theming the programme, site design considerations, production infrastructure, backstage requirements, health and safety planning, brainstorming processes and more.
Module 5 – Step by Step Event Planning
A step by step breakdown of the event planning process is then provided in Module Five, which also covers the fundamentals of ensuring every event is both successful and safe. Topics covered include obtaining health and safety permits, evaluating and selecting venues, event advertising and ticketing, provision of first aid and information centre communications.
Module 6 – The Event Management Plan
Candidates are then provided with a detailed overview of the most important document in the field of event planning and management. Each essential component of the event management plan is detailed and discussed, alongside site layout and design, activity scheduling, a checklist for selecting performers and tips for more effective negotiations.
Module 7 - Techniques for Maximum Sales
The seventh module highlights the importance of leveraging every possible sales opportunity, while at the same time maximising the value of every sale. Candidates are introduced to numerous essential skills for smart selling, helpful productivity techniques for maximum selling and the importance of confidence for closing more sales.
Module 8 - Evaluating Events
The objectives of event evaluations and the potential benefits of accurate post-event assessments are discussed at length in Module Eight. Guidelines and strategies for continuous event monitoring and performance measurement are provided, along with how to conduct event surveys, the different types of surveys and the consequences of failing to perform accurate evaluations.
Module 9 - Creative Thinking and Innovation
Learners then assess the extent to which creativity and innovation are key performance drivers in all aspects of event planning and management. The importance of proactively nurturing creativity and innovation in a team is discussed, alongside helpful individual and group techniques for creativity and how a lack of innovation can compromise quality.
Module 10 - Building Better Teams
An assessment of the potential benefits of cohesive and high-performing teams follows in Module 10, which guides learners through each of the primary stages of team development. Candidates learn how to define, evaluate and manage teams successfully, while considering the potential consequences of fragmented and inefficient teams.
Module 11 - Communication Strategies
The importance of effective communication in all aspects of event planning and management is discussed in Module 11, in which candidates also study the components and characteristics of a communication strategy. Helpful guidelines for developing and implementing a communication strategy are also provided, along with the production of quality training materials.
Module 12 - Time Management
Guidelines and strategies for more efficient time management follow in Module 12, which highlights the importance of strategic and sensible task prioritisation. Candidates also learn how to set meaningful and measurable goals using the ‘SPIRIT’ model, along with how setting up a routine and changing their perspective can further improve their efficiency.
Module 13 - Stress Management
Stress as an inevitable aspect of the event planning and management profession is then discussed, in which candidates are provided with helpful tips and techniques for keeping cool in difficult situations. Links between time management and stress management are also drawn, along with how the key to controlling stress lies in accepting that it cannot always be avoided.
Module 14 - Starting and Running the Business
Concluding the course, Module 14 provides a step by step overview of the new business establishment process. Candidates learn how to prepare a business plan, identify a viable target audience, market their services to potential customers and lay the foundations for a successful small business launch.
