Marketing Certification Online

This course consists of the following units:

Module 1: Foundations of Modern Marketing

This module introduces the core principles of marketing and explains how marketing strategies shape organisational success, while also highlighting the evolution of modern marketing practices.

Module 2: Market Research, Segmentation & Consumer Behaviour

Learners explore tools and techniques for conducting market research, gaining insights into segmentation and consumer psychology to make better marketing decisions.

Module 3: Marketing Strategy & Planning

This module covers the essentials of strategic marketing planning, teaching students how to design, implement, and evaluate long-term marketing strategies.

Module 4: Product, Pricing & Brand Management

Students learn how to develop and manage products, set effective pricing strategies, and build strong brands that resonate with customers.

Module 5: Integrated Marketing Communications (IMC)

This section explores how advertising, PR, promotions, and digital channels work together to deliver a consistent brand message and strengthen customer relationships.

Module 6: Digital Marketing & eCommerce Essentials

Learners study digital tools, SEO, email marketing, and eCommerce techniques that help businesses grow and thrive in the online marketplace.

After earning the required marketing certifications online, candidates will be equipped with important new skills that will qualify them for a rewarding career in marketing. Marketing roles vary from entry-level marketing or research assistant to brand managers and sales executives with a starting salary of £43,000.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

What key skills will I gain from the Advanced Diploma in Marketing Level 5?
You’ll develop skills in strategic marketing planning, market research, branding, pricing strategies, consumer behavior analysis, and promotional techniques.

Does this course cover both traditional and digital marketing concepts?
Yes, it provides a balanced foundation in both traditional and modern marketing practices, including branding, advertising, distribution, and market segmentation.

Is prior marketing knowledge required to enroll in this course?
No prior marketing education is needed. However, this is an advanced-level course, so basic familiarity with business concepts will be helpful.

How does this course handle practical application of marketing theories?
The course includes real-world examples, case discussions, and strategy planning exercises to help students apply theoretical knowledge practically.

Will I receive a recognized qualification upon completion?
Yes, successful learners receive a CPD-accredited certificate issued by OHSC and an additional Certificate of Completion from CPD Courses.

What are the 5 core principles of marketing?
The five core principles are: Understanding the marketplace and customer needs, creating value, building strong relationships, delivering satisfaction, and capturing value from customers.

What are the 4Cs of marketing?
The 4Cs include Customer (wants and needs), Cost (to satisfy), Convenience (to buy), and Communication (promotion), which are a customer-centric alternative to the traditional 4Ps.

What are the 5 concepts of marketing?
The five marketing concepts are: Production, Product, Selling, Marketing, and Societal Marketing—each reflecting different business approaches to delivering value.

What is STP in marketing?
STP stands for Segmentation, Targeting, and Positioning—an essential framework for identifying the right customer segments and tailoring marketing efforts accordingly.

What are the 5 C’s in marketing?
The 5 C’s are Company, Customers, Competitors, Collaborators, and Context. This framework helps in analyzing the internal and external environment of a business.