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Marketing Diploma - Level 5

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Marketing Diploma - Level 5

Course Overview

Marketing Certification Online

Marketing includes assisting targeted consumers in desiring and realizing the importance of a product. This task is generally difficult, regardless of the product. Working toward endorsed marketing certification is essential for candidates who are seeking excellent marketing, sales and advertising skills. It requires no preceding understanding or experience on the topic and can be administered to anyone, anywhere in the world. It also comes with full tutor support and a flexible schedule that can be adjusted to fit even busy schedules.

Study for endorsed marketing certification online over the course of, thirteen units starting with an introduction to marketing, the definition of marketing environment, markets and markets divisions. It continues with consumer behaviour in marketing, the market research process, effective marketing plans and strategies and the product development cycle. It rounds up with choosing appropriate of pricing strategies for a business, business branding and packaging, distribution management and the promotional mix. It comes to an end with personal selling, sales management, publicity and advertising.

Candidates who are diligent with this course stand to gain a lot of relevant and important skills and will be presented with a certificate of completion that further qualifies them for any marketing role.

Course Syllabus

The advanced diploma in marketing contains thirteen units:

Unit 1: Marketing-An Introdction      

Marketing is a product/service promotion process that positively influences the sales of a business or company. Being the first unit, it introduces marketing to candidates taking this course. It defines marketing and describes the process of advertising and selling products.

Unit 2: What is Marketing Environment?

Marketing environment indicates the internal and external factors surrounding a firm. This unit defines marketing environment, its factors, types and the link between marketing environment and building profitable relationships with customers.

Unit 3: Markets and Markets Divisions

Market involves the exchange of products and services which takes place between buyers and sellers. The third unit talks about markets in detail, defining it and stating its characteristics, types and examples. It also explains the meaning of market division and when it is applied.     

Unit 4: What is Consumer Behaviour in Marketing?

With proper knowledge of consumer behavior, a company will experience a notable rise in sales. This unit defines consumer behaviour, states the types of consumer behaviour, the factors that affect it and explains its importance in marketing. It also ensures that candidates are properly trained in the process of understanding targeted consumers.

Unit 5: What is Market Research?     

This unit is a guide to understanding consumer needs and preferences. This unit defines market research, its types, methods, examples and importance. It trains candidates on noticing and following trends to boost sales.

Unit 6: Marketing Strategy and Planning

This unit is a definitive guide to strategic market planning. It helps candidates in identifying business and marketing goals and understanding how to develop marketing strategies to suit those goals. It also explains the importance or marketing plan and strategy.

Unit 7: Product Development Cycle  

This unit introduces product life cycle, talking about its first stage-product development cycle. The product development process includes the various steps to take when producing a new product. The significance of this process is also discussed in this unit.

Unit 8: Marketing: Pricing Strategies

The price of a product or service plays a vital role in the sale of that product. This unit talks about the various types of pricing strategies and how to pick the strategies that perfectly suits your business goals.

Unit 9: Business Branding and Packaging

Business branding and packaging helps a company to control its image to the public and it also plays a part in determining their longevity. This unit defines business branding and packaging which helps candidates in understanding the differences between them and the role they play in the success of a company.

Unit 10: Basics of Distribution Management

Distribution management is the process of monitoring the transfer of a product from the manufacturer to the point of sale. This unit discusses the basics of this practice and explains the objectives, functions and importance of distribution management in marketing.

Unit 11: The Promotional Mix 

In marketing, the promotional mix is the approach used to communicate the benefits and features of a product to consumers. This unit gives a detailed explanation of the promotional mix, its types and importance and its relevance in the marketing process.

Unit 12: Personal Selling and Sales Management

Personal selling and sales management are part of the promotional mix. This unit explains personal selling, states its elements, types and importance. It also discusses the several types of sales and the steps or procedures taken to control or manage sales.

Unit 13: Marketing: Publicity and Advertising      

Publicity and advertising are a big part of the marketing process. This course enumerates the similarities and differences between them and their importance in the growth of a company. It also gives effective publicity and advertising strategies to focus and implement.

Career Path

After earning the required marketing certifications online, candidates will be equipped with important new skills that will qualify them for a rewarding career in marketing. Marketing roles vary from entry-level marketing or research assistant to brand managers and sales executives with a starting salary of £43,000.

Who Shoud Take This Course
  • Newcomers to marketing
  • Everyone seeking a CV boost
  • Current employees looking to improve their skills
  • Business owners, managers and entrepreneurs
  • Anyone interested in marketing, advertising and sales
  • Candidates planning to gain more knowledge with a higher level

At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Certification for Professional Development (CPD) has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 5 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Certification for Professional Development (CPD) to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

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Level Level 5
Duration 320 Hours
Endorsement Body Endorsed By ABC Awards and Certa Awards


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Bulk discounts are available on purchases of 10 or more courses. If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on +44 2071019663 to make an enquiry.

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