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Diploma in Marketing

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Diploma in Marketing

Course Overview

Diploma in Marketing Online

Successful marketing strategies is the backbone of any successful business organization. The effects of marketing play a vital role in determining the longevity and popularity of a product and company. This diploma in marketing online is for those who want to take on the responsibilities of improving a company’s growth.

The skills required of a marketer will be taught in all ten units of this course, beginning with an introduction to marketing. Candidates will be taught the basic knowledge and foundation of marketing before moving to marketing environment and what it entails. Markets, markets divisions, consumer behaviour and the market research process will also be taught. This exclusive distance learning marketing diploma then continues with important marketing plans and strategies, the production cycle and the pricing strategies to follow. And it ends with the definition and importance of business branding and packaging and an explanation of the promotional mix.

The course requires no previous knowledge and can be taken from anywhere in the world. Personal tutors will be available for maximum understanding and to answer any questions. On completing this Level 4 Marketing Diploma Online, candidates will be presented with a certificate that will jump-start their career and earn them high-level employment. Candidates can also take the option of gaining further knowledge and qualification by taking the higher level of the course.

Course Syllabus

The diploma in marketing contains ten units:

Unit 1: Marketing-an Introduction    

Marketing is inventing an irresistible offer or product and promoting or advertising it to make sales. This unit is an introduction to the marketing process, explaining every aspect of the process in detail.

Unit 2: What is Marketing Environment?

Marketing environment refers to the various positive and negative factors affecting a company’s success. The second unit defines each factor and explains how to eliminate the negative factors. It also discusses the significance and roles of marketing environment in customer relationship.

Unit 3: Markets and Markets Divisions

A market is the summation of all the buyers and sellers in an area. This unit explains the basics of a market including its features, types and examples. It also defines buying and selling as a form of exchange for profit-making and describes the process and importance of market divisions.     

Unit 4: What is Consumer Behaviour in Marketing?

Consumer behaviour in marketing is the study of people and how they make decisions in regards to a product. This unit trains candidates on studying consumers and applying their findings into the development and promotion of their product.

Unit 5: What is Market Research?     

Market research entails understanding customers. This unit explains how candidates can understand consumers and use this understanding to modify their products or services to make it more desirable. It also discusses the types and methods of market research.

Unit 6: Marketing Strategy and Planning

Marketing strategy refers to the steps that will help the marketing team attain its goals. This unit explains the process of developing the most effective plans and strategies that will improve company sales.

Unit 7: Product Development Cycle  

Product development refers to the necessary stages a new product goes through. This unit defines each stage of the product development process and states its importance in marketing.

Unit 8: Marketing: Pricing Strategies

This unit highlights some of the most productive strategies that companies apply when deciding the prices for their products and services. It states the types of pricing strategies and points out how to discern which is right for business.

Unit 9: Business Branding and Packaging

The branding and packaging of a product send a positive or negative message about the company producing that product. This unit explains the importance and differences between branding and packaging.         

Unit 10: The Promotional Mix

The promotional mix refers to the promotional methods used by a company to achieve set goals. The tenth unit of this course describes what the promotional mix consists of and explains the impact of the promotional mix on the growth of a business.

Career Path

A diploma in marketing helps candidates to secure high-level marketing roles including brand manager, sales manager, market researcher and a lot more with a starting salary of £43,000 and higher with experience.

Who Shoud Take This Course
  • Entrepreneurs
  • Business owners
  • Anyone seeking high-level qualifications
  • Existing marketing workers seeing promotion
  • Anyone interested in marketing

At the end of this course successful learners will receive a Certificate of Achievement from Endorsed Certificate from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the Endorsed Certificate from the Quality Licence Scheme. This means that Brentwood open learning college has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by Brentwood open learning college to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. Endorsed Certificate from the Quality Licence Scheme endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

Endorsed Certificate from the Quality Licence Scheme have long-established reputations for providing high quality vocational qualifications across a wide range of industries. Endorsed Certificate from the Quality Licence Scheme combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, Endorsed Certificate from the Quality Licence Scheme also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK. 



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Level Level 4
Duration 260 Hours
Endorsement Body Endorsed by Quality Licence Scheme


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Bulk discounts are available on purchases of 10 or more courses. If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on +44 2071019663 to make an enquiry.

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