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Travel and Tourism - Level 7

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Travel and Tourism - Level 7

Course Overview

Level 7 Diploma in Travel and Tourism Management

Study online with CPD Courses, for the chance to enrich your CV with a Level 7 Diploma in Travel and Tourism Management.  Discover the difference an endorsed Level 7 Executive Diploma in Travel and Tourism could make to your career prospects, with the freedom to study at a time and pace to suit your lifestyle.

The global tourism industry is the single largest sector in the world, worth an approximate annual economic contribution of more than $7.6 trillion.  Incredibly, it’s estimated that one in every 10 jobs is supported directly by the travel and tourism industry.  An immensely diverse and dynamic employer with limitless career opportunities to explore, the travel and tourism sector welcomes outgoing and ambitious candidates from all backgrounds.  From human resources to marketing to customer service to logistics, there’s no shortage of job options available. It’s simply a case of getting your career off to the best possible start, which is precisely where this Level 7 Executive Diploma in Travel and Tourism could make all the difference!

Open to newcomers and experienced members of the workforce, this advanced program takes an in-depth look at the functions and objectives of the travel and tourism sector.  Over the course of 18 engaging modules, key topics covered include tourism products and services, managing tour operations, sales and marketing in the tourism sector, customer relationship management, human resource management, transport management, crisis management and the importance of sustainable tourism.  Each module concludes with an online assessment and expert tutor support is available on demand throughout.

Sign up online and get started today, or contact the admissions team at CPD Courses for more information.

Course Syllabus

This advanced Level 7 Executive Diploma in Travel and Tourism takes place over a series of 18 modules, as outlined in brief below:

Module 1 - An introduction to Travel & Tourism

The course begins with a detailed examination of the contemporary travel and tourism sector, in which candidates also consider the various different types of tourism.  The advantages and disadvantages of package holidays are discussed, along with the evolution of the travel and tourism sector, the different types of tourist destinations and the popularity of self-packaged holidays.

Module 2 - Tourism Management: Tourism Products & Services

Tourism as a product is then analysed in the second module, in which candidates are presented with a detailed breakdown of the marketing mix and its components. The primary phases of the product lifecycle are also detailed and discussed, along with the most important components of the tourism product and how to establish the expectations of a target audience.

Module 3 – The Travel & Tourism System

Candidates then consider the mechanics and logistics of the global tourism system as a whole, along with the various products and service providers the sector encompasses.  Examples of which include tour operators, travel management services, tour product organisers and retailers, along with how information technology has impacted the travel trade.

Module 4 - Tour Operations Management

The services provided by tour operators are examined more closely in Module Four, which highlights the potential benefits of working with travel agents when organising international travel.  Guidelines for finding reputable agents are provided, along with an overview of making appropriate transportation reservations in tour operations management.

Module 5 - Travel and Tourism Marketing and Sales

A crash-course introduction to marketing and sales in the travel and tourism trade then follows, guiding candidates through the process of creating and implementing a viable marketing strategy.  Several key marketing and promotional activities are discussed, along with the objectives of marketing and how to measure the effectiveness of a promotion.

Module 6 - Communication Skills

Candidates then learn how effective communication forms the core of every successful travel product and tourism brand.  Topics covered include the importance of making a good first impression, tips for becoming a better listener, how to accurately interpret nonverbal messages and the appropriate use of demonstration cues.

Module 7 - Telemarketing

The advantages and disadvantages of telemarketing are then discussed, in which candidates learn how telephone sales call for an entirely different approach to conventional sales.  Tips and guidelines for developing high-impact scripts are discussed, along with the importance of pre-call planning and how to build more effective listening skills.

Module 8 - Techniques for Maximum Sales

Tools and techniques for maximising the size and value of every sale are presented and discussed in Module Eight, in which candidates are familiarised with the concept of ‘smart’ selling.  Productivity techniques for maximum selling are also discussed, alongside tips for getting the most out of every potential sales opportunity.

Module 9 - Importance of Quality Customer Service

Customer service as a key selling point in all areas of the travel and tourism industry is then discussed.  Candidates consider the concept of quality management in travel and tourism, along with the extent to which the quality of the guest experience contributes to the performance and profitability of the entire business.

Module 10 - CRM (Customer Relationship Management)

An introduction to the concept of customer relationship management (CRM) follows in the tenth module, which focuses heavily on the benefits of customer loyalty.  Candidates learn how to develop and implement an effective customer relationship management plan, while considering strategies for improved customer retention and general customer satisfaction.

Module 11 - Dealing with Difficult People

The inevitability of encountering difficult people and challenging scenarios in the travel and tourism sector is examined in Module 11.  The importance of proactive conflict resolution is discussed, along with the different types of conflict, the role of communication in conflict resolution and how conflict can breed positive outcomes when handled professionally.

Module 12 - Managing Human Resources in Tourism Industry

Candidates then study the main components and characteristics of an effective human resource development strategy, along with the importance of strategic HRM in the travel and tourism sector. Key topics covered include employee training and development, HR information systems and the importance of appropriate rewards, benefits and compensation.

Module 13 - Time Management

The benefits of strategic task prioritisation are discussed in Module 13, in which candidates learn how to make better use of their time.  The importance of proactively combating procrastination is also discussed, along with how to set appropriate goals using the ‘SPIRIT’ model and how working to a schedule can be advantageous.

Module 14 - Stress Management

Learners then consider how building a deeper understanding of stress holds the key to more effective stress management in high-pressure settings.  Helpful strategies and techniques for improved stress management are presented and discussed, along with the potential consequences of overlooking or ignoring elevated stress levels.

Module 15 - Transport Management Systems

The logistical side of the travel and tourism sector is explored in Module 15, in which candidates consider the advantages and disadvantages of different forms of transportation.  The environmental implications of transport methods are also discussed, along with the evolution of transport provision in the tourism sector and issues affecting transport management.

Module 16 - Crisis Management

Candidates then learn how to prepare and implement an appropriate crisis management plan, while considering the importance of damage limitation in times of crisis.  Strategies for restoring customer confidence in the wake of a crisis are also discussed, along with the importance of developing an appropriate communications strategy and how to review security systems.

Module 17 - Managing Public Awareness Programmes

Public awareness as a primary driver of interest in major and minor tourist destinations is then explored, discussing how interest can be generated through strategic public awareness programmes. Key topics covered include local community involvement, establishing press relations, hosting workshops/seminars and more.

Module 18 - Sustainable Tourism

Concluding the course, Module 18 discusses the growing importance and relevance of sustainability in travel and tourism.  The roles and responsibilities of those providing travel and tourism products are discussed, along with the potential benefits of sustainable tourism and the consequences of failing to prioritise sustainability.

Career Path

A career in travel and tourism can literally take you places you never dreamed possible.  Whether pursuing a high-flying position with an established tour operator or looking to set up your own agency from scratch, an endorsed Level 7 Diploma on your CV could make all the difference.  Typical job titles in the field of travel and tourism include Holiday Representative, Tour Guide, Travel Agent, Concierge Manager, Marketing Director, Sales Representative and many more besides.  All with limitless scope for advancement, both at home and on an international basis.

Who Shoud Take This Course
  • Newcomers looking to break into the tourism sector
  • Members of the workforce pursuing promotion
  • Outgoing and enthusiastic candidates who love to travel
  • Tourism business owners, managers, team leaders etc.
  • Anyone interested in starting their own tourism business
  • Jobseekers working on their employment prospects
Accreditation

At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Certification for Professional Development (CPD) has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 7 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Certification for Professional Development (CPD) to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

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Overview

Level Level 7
Duration 400 Hours
Endorsement Body ABC Awards

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