Customer Service Relationship Management

Retaining existing customers is more profitable and cost-effective that looking to secure new business. In fact, it is approximately six-times more expensive to attract a new customer than to hold onto a current customer. Nevertheless, the vast majority of businesses continue to focus primarily – sometimes exclusively – on bringing new customers through their doors. The key to building long-term customer relationships lies in proactive customer service relationship management. From that all-important first-impression, every customer should be encouraged and inspired to remain loyal to your brand. Which sounds easier said than done, but is surprisingly achievable with an intelligent approach.

This insightful course has been designed for anyone working in a customer service capacity, along with business owners, managers and staff trainers. Explore the true value and importance of building customer relationships that last, effective strategies for nurturing strong business relationships and the primary goals of customer relationship management (CRM). Learn how customer satisfaction and loyalty are directly linked with the overall performance of the business as a whole.