Consumer Behavior Psychology 

Consumer Behavior Psychology is a critical aspect of any successful sales and marketing strategy. Success in a marketing setting comes down to understanding, predicting, and responding to the actions, preferences, and expectations of your target audience. By mastering consumer behaviour in marketing, businesses can anticipate buying habits, tailor their offerings, and outperform competitors. Understanding what consumers want, how they make decisions, and why they behave as they do provides an invaluable blueprint for success.

 

Learn, develop, and progress with CPD.

 

Explore the depth of consumer behavior psychology with this comprehensive tutorial. Study the meaning and importance of consumer behaviour, along with the methods used to research it and the different consumer types. Learn how various internal and external factors influence decision-making, examine the consumer buying process, and discover how analyzing buying patterns can significantly improve marketing outcomes and customer satisfaction.

 

Turn learning into real career growth.

 

Learning OutComes

  • Explain the need to understand consumer behaviour
  • Explore various types of consumer behaviours.
  • Explain the factors that affect consumer behaviour

Programme Content

Topics:

  • Meaning of Consumer Behaviour
  • Importance of Understanding Consumer Behaviour
  • Types of Consumers
  • Factors Influencing Consumer Behaviour
  • Consumer Buying Process

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD

FAQs

No prior knowledge is required to take this unit.

Certificate CPD Accredited
Study Method Online
Course Duration 10 Hours
Start Date On going

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