Home / CPD Modules / Marketing / Consumer Behaviour
Success in a sales and marketing setting effectively comes down to one thing and one thing alone. Which is, being able to accurately identify, predict and pre-empt all types of consumer behaviour. To fully understand the behaviour and buying habits of consumers is to stand the best possible chance of selling successfully. If you know what they want, what they expect, how they want it and who they want to provide it, you essentially have a blueprint for success. It’s then simply a case of delivering on these expectations and outperforming the competition. While it may be a complex and continuously evolving subject, rich analytical data has made understanding consumer behaviour in marketing easier than ever before.
This inspiring tutorial has been designed for business owners, managers and anyone working in a sales or marketing setting. Study the meaning and significance of consumer behaviour, along with methods for research in consumer behaviour and the different types of consumers. Explore the various factors that influence consumer behaviour, a breakdown of the consumer buying process and how the identification of consumer buying patterns can be of limitless value in a sales and marketing setting.
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No prior knowledge is required to take this unit.
| Course at QLS | |
|---|---|
| Study Method | Online |
| Course Duration | 10 Hours |
| Start Date | on going |
| Awarding Body |
