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Marketing - Level 1 Award

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Marketing - Level 1 Award

Course Overview

Marketing Certificate Online

Marketing is the process of conveying details about a product or service to targeted customers. Marketing is a difficult task, research shows that the average consumer attention span is approximately 8 seconds. For this reason, marketers are expected to either use those seconds to pass their information or find ways to keep consumers interested.

This Level 1 Marketing Certificate Online helps candidates in understanding and applying the strategies used to effectively capture the attention of customers/consumers. This is an introductory online marketing class that gives basic knowledge for starters and therefore requires no previous knowledge or understanding. It explains the concept of marketing and gives its features and types. It defines marketing as a whole, states the various types of market and talks about the significance of market division.

This course is available to all interested candidates worldwide It is for those interested in a career in marketing or business owners seeking some knowledge in marketing. All of our  online marketing classes come with a flexible schedule, assignments and personal tutors to aid complete understanding.

Course Syllabus

The award in Marketing contains two units:

Unit 1: Marketing-An Introduction

Marketing is the act of advertising, promoting or selling products or services. The first unit in this course is an introduction to marketing, a brief explanation of what it entails, its concept and its basic terminologies.

Unit 2: Markets and Markets Divisions

Market division is applied in the case of competition and companies producing similar products. A market is appropriately defined or explained in this unit. The examples, types of market and the benefits of market division is also discussed.

Career Path

Candidates who finish this course gain new skills and talents that qualify them to pursue marketing roles in any organization with a starting salary of £43,000. They can also decide to start a business or take on the higher levels of the course.

Who Shoud Take This Course
  • Anyone interested in a marketing career
  • Entrepreneurs
  • Anyone looking to start a business
  • Business owners and managers
  • Marketers looking for improvement or promotion
  • Candidates with plans of taking on the higher level of this course

At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Certification for Professional Development (CPD) has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 1 Award against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Certification for Professional Development (CPD) to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

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Level Level 1 Award
Duration 60 Hours
Endorsement Body Endorsed By ABC Awards and Certa Awards


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Bulk discounts are available on purchases of 10 or more courses. If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on +44 2071019663 to make an enquiry.

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