Module 1 – What is Digital Marketing?

Learn the fundamentals of digital marketing and understand how online platforms help businesses connect with customers globally.

Module 2 – Social Media Strategies for Success

Discover proven strategies to grow your brand using social media while aligning your content with your business goals.

Module 3 – Creating Digital Marketing Plan

Understand how to build a structured digital marketing plan that drives engagement, leads, and long-term growth.

Module 4 – Starting with the Website

Explore the importance of a business website and learn how to optimise it for better performance and user experience.

Module 5 – Using Google Ads

Learn how Google Ads works and how to use it effectively to reach your target audience with paid campaigns.

Module 6 – Creating a PPC Campaign

Gain practical knowledge in setting up and managing a Pay-Per-Click (PPC) campaign to increase traffic and conversions.

Module 7 – E-Mail Marketing

Master the basics of email marketing and discover how to create compelling campaigns that nurture customer relationships.

Module 8 – Search Engine Optimisation (SEO)

Understand how SEO works and learn techniques to improve website visibility and attract organic traffic through search engines.

Module 9 – Using Facebook for Business Marketing

Explore Facebook’s tools and advertising features to promote your brand and engage with your ideal customers.

Module 10 – Using Twitter for Business Marketing

Learn how to use Twitter to build brand awareness, engage with audiences, and drive real-time marketing campaigns.

Module 11 – Using Instagram for Business Marketing

Discover how Instagram can boost your brand’s visibility through visual content, stories, and influencer collaborations.

Module 12 – Content Writing for Social Media

Improve your content creation skills by learning how to write engaging, relevant, and audience-focused posts for social media.

Module 13 – Brand Building through Digital Marketing

Understand how to create a strong brand identity and use digital channels to build trust and recognition online.

Module 14 – Story Marketing for Small Businesses

Learn how to craft powerful brand stories that connect emotionally and build customer loyalty for small businesses.

Module 15 – Promoting a Marketing Webinar

Explore effective methods to plan, promote, and host webinars that generate leads and establish industry authority.

For some, the dream is to become a high-profile digital marketing executive with an established employer.  Elsewhere, nothing beats the potential rewards of setting up solo. Social media is a field bursting with incredible employment and self-employment opportunities for established professionals.  In the UK, the average salary for a full-time social media specialist is £28,000 and £35,000 - in accordance with seniority and location. Though for those who set up and run their own digital agencies, potential earnings can be significantly higher.

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.