Concepts of Public Relation

The deeper your understanding of the concept of public relations, the more effectively you can manage your organisation’s reputation. At its heart, PR is about shaping and controlling public opinion, portraying your company in the best possible light. Nevertheless, it is a process that does not and cannot exist independently. Instead, PR management overlaps with any number of additional core strategies. From marketing to advertising to everyday customer service, a solid PR strategy has wide-reaching implications across the business. As such, it pays to take a closer look at the concept of public relations and connections, in order to make public opinion work harder for your business.

This exclusive tutorial has been designed for anyone with an interest in effective public relations management. Explore the differences, similarities and connections between PR, advertising and general publicity. Study the role public opinion research plays in PR management, along with the importance of press relations and how to create strong marketing messages.