Crisis Management in an Organization

Most businesses go through times of crisis. It’s just that some handle crises far better than others. When it comes to PR, it doesn’t take a great deal to see a brand’s once-strong reputation reduced to tatters. Should a PR crisis occur, there are only two viable outcomes. The first being to address the issue, handle the crisis proactively and restore faith in your organisation. The alternative is to overlook the issue and allow your reputation to take a potentially fatal knock. As crises cannot always be avoided, it pays to know how to act when it comes calling. At least, if you’d prefer to avoid an outright PR catastrophe.

Discover the key to successful crisis management in an organisation, with this inspiring tutorial. Explore the various types and origins of common crises, along with how to communicate with the media during times of crisis. Study a series of critical crisis management principles and techniques, along with common mistakes that can do further damage to your PR image. Learn how to take control of crisis management in an organisation at a leadership level.