Managing Public Relations

Managing public relations is complex, challenging and not for the fainthearted. The reason being that PR doesn’t exist in a vacuum. Instead, there are countless internal and external factors that have a strong effect on PR. Unless each is meticulously monitored and managed, the program as a whole becomes ineffective. PR is inter-connected with so many key business activities and concepts. Marketing, advertising, publicity, sales, workplace morale – all directly linked with PR. In turn, PR strategies must be not only broad, but comprehensively flexible and dynamic.  Organizing and managing public relations is no easy task, but nonetheless holds the success of the wider business in its hands.

This professional tutorial has been designed for anyone interested in mastering the art of public relations management. Explore a range of key PR concepts covering internal, external and macro environments alike. Study the key PR tasks at the heart of an effective strategy, where human resource management fits in with PR and what can be expected from the future of PR management.