Issue Management Process

Successful PR is built upon the management of a variety of key issues. Issues that could affect the reputation of the organisation both positively and negatively. It’s how these issues are identified, prioritised and handled that determines the effectiveness of the PR campaign. The range and complexity of issues businesses face varies enormously from one to the next. But what never changes is the importance of proactivity – being primed and ready to respond to anything that arises with a strategic and workable issue management process. Inconsistencies in issues management can lead to matters of priority being overlooked, in favour of largely inconsequential side-issues.

This insightful tutorial has been designed for anyone working in PR or reputation management at any level. Explore a broad definition of contemporary issues management, along with the importance of effective issue management process at the heart of a PR strategy. Study action planning, an effective framework for managing issues and the consequences associated with poor issues management.