Public Relations and Media Management 

Public relations and media management is a growing priority for businesses worldwide. Regardless of the size, type or purpose of a PR strategy, strong media relations are of critical importance. These days, everyone knows how the mass media has the power to make, break or blindly ignore any business it chooses. If the media takes a shine to your brand, your success story writes itself. If the media decides to deal you a hammer-blow, it could reduce your business to ashes. Like it or not, you have to play ball with media organisations, or run the risk of catastrophic consequences. It’s not a case of bending over backwards or jumping through hoops – you simply need to know how to build and maintain positive media relations from day-one.

This insightful public relations and media management tutorial has been designed for business owners and anyone involved in PR management at any level. Discover the secret to cultivating strong media relations in corporate communication, along with how opinion writing can affect any PR campaign. Study typical media organisation structures, media classification and essential PR crisis management techniques.