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Evaluating Events


Event Evaluation Methods

No event ever has been or ever will be 100% flawless.  Regardless of how successful any event may be, there is always room for improvement.  It is only by striving for continuous improvement that event planners can remain relevant in this highly competitive industry.  Evolving and improving as an event planner demands and ongoing process of evaluation and analysis.  After the successful (or otherwise) completion of an event, everything that took place must be scrutinised and considered carefully.  Successes, failures, challenges, areas for improvement and of course – public opinion and constructive criticism.  With appropriate event evaluation methods, event planners can ensure that each subsequent event they work on is at least a degree or two better than the last.

Explore the wide-reaching significance of comprehensive and effective event evaluation methods, with this targeted tutorial.  Discover why it is that monitoring and evaluation are carried out, along with how to plan and implement event surveys, choosing effective questions and efficient feedback-gathering methods. Learn how ongoing evaluation and analysis directly affect the success of all subsequent events.



  • Understand why events are evaluated.
  • Discuss the objective setting and potential sources of information to evaluate events.
  • Conduct a survey and produce report based on the results

Programme Content


  • Evaluating Events
  • Why should Monitoring and Evaluation be done?
  • Event Surveys
  • Types of Survey
  • Types of Questions
  • Example of Forced-Choice Question

Target Audience

  • Business owners and managers who organise events
  • Small business owners looking to improve performance
  • Anyone interested in setting up their own business
  • Individual working in hospitality industry and seeking for CPD
  • Events management staff looking to expand knowledge and skills
  • Candidates looking to enhance their CVs
  • Anyone interested in developing knowledge and skills about events management


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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