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Marketing and Customer Services


Event Promotion Strategies

Planning and implementing extraordinary events isn’t enough to succeed as an event planner.  Regardless of how outstanding any event may be, it is still redundant if nobody knows it is happening. But even when awareness of an event is high, it still needs to be portrayed positively enough to influence and attract attendees.  The image and appeal of the events and those organising them will often make or break any event at any level.  Which is precisely why marketing and customer services cannot be overlooked as a side issue or afterthought.  The practical side of planning and executing quality events is one thing – it is nonetheless redundant without effective marketing, quality customer service and an impactful event promotion strategy.

This targeted tutorial is ideally-suited to anyone looking to become a capable and confident event planner.  Study a breakdown of a professional event marketing strategy, along with the preparation of key supporting documentation and how event marketing can be improved.  Explore public information and communication, the customer service skills required to work as an event coordinator, the functions of event promotion strategies, dealing with difficult customers and situations, making emergency public announcements and inclusive planning for attendees with disabilities.



  • Understand the importance of initial market research.
  • Explain the marketing methods and resources for promoting events.
  • Understand the role of communication at an event.
  • Understand the equality of opportunity and its role at events

Programme Content


  • Marketing and Customer Services
  • Marketing Strategy
  • Marketing Strategy
  • Event Ingredients
  • How can we improve the Marketing of the Event?
  • Preparation of key Support Documentation
  • Public Information and Communication
  • Emergency Public Announcements
  • Customer Service Skills Required In an Event Coordinator
  • Dealing with Difficult Customers
  • Inclusive Planning for People with Disabilities

Target Audience

  • Business owners and managers who organise events
  • Small business owners looking to improve performance
  • Anyone interested in setting up their own business
  • Individual working in hospitality industry and seeking for CPD
  • Events management staff looking to expand knowledge and skills
  • Candidates looking to enhance their CVs
  • Anyone interested in developing knowledge and skills about events management


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 50

Discount:    £ 40

Pay Today:    £ 10

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