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PR and Internal Communications


Internal Communication in PR

Far too few businesses give internal communication in PR the attention it deserves. Internal communications refers to the series of processes that collectively ensure effective and consistent communications among all participants within an organization. Its function and scope varies significantly from one setting to the next, though always plays a critical role in determining overall business performance. Strong internal communications can help improve employee engagement and motivation, while ensuring that every contributor and stakeholder is on the same page. An effective approach to public relations and strategic communications holds the key to ensuring every member of the workforce understands and appreciates their role in wider business operations.

This professional public relations and strategic communications tutorial is ideally-suited to business owners, managers and those working in PR or HR settings. Discover what it is that makes internal communications so important, along with the value of quality communications at every level. Study the potential impact of poor communications and how internal comms are directly linked with wider public relations management.



  • Define What internal communication is
  • Discuss how changes in the external environment affect the organisation

Programme Content


  • Definition of Internal Communication
  • Skills to Strategy
  • Changes in the External Environment Affecting the Organisation
  • Role and Purpose of Internal Communication
  • Segmenting Internal Publics
  • Organisations: Culture, Leadership and Strategic Change
  • Ethical Communication

Target Audience

  • Business owners, managers and PR team leaders
  • Individuals looking to enhance their CVs
  • Entrepreneurs planning to start their own business.
  • Marketing, sales and customer service specialists
  • PR, marketing and customer support staff
  • PR professionals looking to maintain their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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